GTM Systems Lead

Rockstar is recruiting for a mobile-first digital product studio that turns ideas into extraordinary experiences. They are a team of dynamic and savvy professionals who know how to create killer digital products. Our lean structure and remote team mean we can move fast while still delivering top-notch technology and design. ### OVERVIEW The client is building the world's first **AI-native functional ingredients company**, with **$40M+ in venture funding** from top investors. They've pioneered **Superculture® ingredients**: an entirely new class of clinically validated postbiotics, made from natural microbes, that target the root causes of unmet health needs for people and pets. They’re launching one new clinically backed ingredient every year. Their edge starts with one of the world's largest, most diverse biobanks of **proprietary microbial strains**, sourced from natural foods and environmental sources. On top of it, they've built a scientific platform spanning ingredient discovery, clinical trials, and manufacturing scale-up that lets their small team outcompete companies 100X+ their size. Now, they're rebuilding how a functional ingredients company operates from the ground up, and that transformation starts with their **GTM function**. They're actively selling **Superculture® Pet Oral** and **Superculture® Pet Immune** to pet food and supplement brands. Less than a year in market, their ingredients are already powering dozens of products from leading pet brands, with overwhelmingly positive customer reception. **One in three product launches** using their ingredients has earned a **#1 New Release on Amazon**, and **nine in ten of their customers** are launching additional products with them. Now they're scaling rapidly. They'll launch their first Superculture ingredient for humans later this year, opening up an entirely new market. And they're expanding internationally, starting with the **EU/UK and China**, with **Australia/New Zealand and other APAC markets** on the horizon. ### ABOUT THE ROLE The client is looking for a high-performing **GTM Systems Lead** to build the foundational systems that power their sales motions. This is an **AI-native builder role**. The person will design, build, and own the automated, human-in-the-loop systems and AI agents that multiply the team's capacity across the entire motion: **signal-driven prospecting, lead qualification, outbound, the measurement layer, and the data infrastructure underneath**. The client wants someone who gets deep on how the team actually works, sees the inefficiencies across the GTM motion, and gets excited to build the systems and agents that fix them. The person will work directly with the **VP of GTM and GTM Senior Manager**, and closely with the **AI-obsessed co-founders** building the client's internal tooling. The goal is to supercharge the sellers, freeing them to spend their time selling and arming them with the data and insights to close far more than they could alone. This is a **commercial role**, with success measured by the **revenue the GTM team closes** because of the systems built. This is a **full-time, in-person role** at the client's headquarters in the **Brooklyn Navy Yard, four days a week** (Monday–Thursday, with Fridays optional WFH). ### RESPONSIBILITIES In this role, the person will report to the **VP of GTM/Growth**, and will work with the commercial team, co-founders, and key scientists to: ### Expand top-of-funnel - **Build agentic outbound systems**: target list building, enrichment, hyperpersonalized email and LinkedIn campaigns, and signal-based re-engagement (job changes, LinkedIn posts, press) - **Build agentic inbound lead qualification, routing, and customer segmentation** that powers sharper value propositions by brand - **Automate market intelligence tracking** (category growth, consumer trends) to inform targeted outbound and marketing content ### Move deals through to revenue - **Automate the meeting cycle**: pre-meeting re…