GTM Systems Advisor (Fractional)

We're hiring a **GTM Technical Coach** to audit, benchmark, and sharpen our go-to-market engine from the inside out. ### **Summary** - **Flexible Title:** Can tailor to reflect your skills & experience. - **Flexible Time:** Can do full-time, part-time, side-gig (off-hours), or fractional (contract). - **Flexible Commitment:** Can do short-term, long-term, or intermittent. **Why so flexible?** We're a FUNDED startup racing to launch end of Q2 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in, help us ship, then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. We're also interested in long-term "side gig" relationships, if that's what you're into—in our experience, a few expert hours often beat full-time learning-curve hours. ### **About Us** We're a credible, funded, remote-first startup led by a serial technical founder, backed by a 20-person team. The product is live in private alpha. Learn more at **list-lab.org**. ### **About The Role** We have a GTM motion running—channels are live, systems are connected, campaigns are in flight. What we don't have is an experienced external set of eyes to tell us where it's strong, where it's broken, and what realistic benchmarks look like. That's the gap this role fills. This is a **senior advisory and coaching seat** that blends a systems integration background with deep, hands-on GTM engineering experience. You've built the workflows, run the campaigns, and iterated the sequences yourself—so when you look at someone else's stack, you immediately see what's working and what isn't. When the team says a campaign change will take two weeks, you know whether that's reasonable—because you've done the work yourself. This is not a full-time execution role. We estimate **5–6 hours per week**, primarily anchored around weekly GTM meetings with async follow-up. The role could evolve as the relationship develops—including potentially joining the team in a larger capacity. **You'll answer:** *Are our systems set up correctly? Are our timelines realistic? What does "good" actually look like compared to where we are? Where should we push harder, and where should we pivot?* ### **Compensation** Up to **$175,000** max total annual compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components). Given the expected time commitment (~5–6 hrs/week), comp will be structured accordingly—fractional or hourly arrangements welcome. ### **What You'll Do in Your First 60 Days** - You've audited our full GTM stack—tools, integrations, workflows, reporting—and delivered an honest assessment of what's strong, what's fragile, and what needs to change - You've established realistic time benchmarks for core GTM activities (ICP changes, persona updates, prompt iteration, campaign launches, enhancement rollouts) and those benchmarks are actively being used to set expectations - You've identified bottlenecks where implementation speed doesn't match what's being reported—and the team has a shared understanding of why - Leadership has better signal on campaign performance: what's real vs. what just looks good on the surface - You've helped the team navigate at least one pivot or major decision—when to kill a channel, when to iterate vs. rebuild, when timelines need to shift - You've built strong rapport with the team and they actively seek your input ### **What You'll Do Ongoing** - **Attend and participate in weekly GTM meetings** — join the team's core weekly meetings, observe how work is discussed and planned, and provide real-time coaching and input - **Coach through async follow-up** — translate meeting discussions into actionable written feedback; surface what was missed, challenge assumptions, and help the team sharpen their thinking - **Validate reporting and analysis** — review how we're measuring campaigns; help us understa…