GTM Strategy & Operations Manager

About Venn Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives. We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada. - $21.5M Series A - Betakit Article https://betakit.com/vault-rebrands-to-venn-following-21-5-million-series-a-round/ What You'll Be Doing - Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention. - Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority - Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs. - Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement. - Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle. - Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively. - Lead go-to-market strategies and execution for new product launches. - Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence. What we’re looking for: - Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer - Strong understanding of product positioning, content distribution, engagement metrics, and audience growth. - Experience optimizing website content, SEO, and conversion rates. - Ability to analyze data, run experiments, and iterate based on insights. - Excellent copywriting, editing, and storytelling skills. - Strong cross-functional collaboration skills, especially with product and sales teams. - Ability to manage projects end-to-end, working with internal teams and contractors. - Self-starter and able to own and execute strategies end-to-end Bonus Points - Experience at an early-stage or fast-growing startup - Experience at a fintech Perks & Benefits - Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth - Comprehensive coverage of medical, dental, and vision insurance - Opportunity to shape the future of business banking in Canada and beyond