GTM Enablement & IA Specialist

🧡 About Alma At Alma, we believe sustainable commerce depends on fair, well‑balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place - serving merchants and consumers. Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience - without encouraging bad debt. As the buy now pay later leader in France and active in 10 European countries, we've empowered over +25,000 merchants and 10 million consumers. With 380+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe as a member of the Next40, and we're just getting started! 👐 About the team Alma is scaling fast across Europe. 380+ Almakers, €100M+ ARR, 25,000+ merchants, 10 European markets. One Revenue org, several very different markets, buyers, competitors, and macro dynamics to master. To keep winning as we scale, we need to sharpen every conversation — in every country, at every stage of the funnel. You'll join the Revenue Enablement team , sitting inside the Revenue org and reporting directly to the Revenue Enablement Lead, one hop away from the CRO. The team is small (2 today, 3 with you) but its scope covers everything that makes the field better: onboarding, playbooks, coaching, tooling, training, activation. If it helps 100+ Revenue team members win, retain and expand across 8+ markets, it's ours. This specific role is the missing piece. You will capture the signals shaping tomorrow's market — macro shifts, buyer behavior, technology moves, regulatory changes, competitive dynamics — and translate them into winning arguments Alma reps use in today's deals . Not a content creator. Not a pure strategist. A translator between where the world is going and what happens in the next call, the next deal, the next quarter. You spot where the market is going. You make the field win today. This position is a CDI based in Paris. 💼 About the job Read the market and turn it into winning arguments (30%) Capture the signals that will shape tomorrow's deals: macro shifts (consumer behavior, credit cycles, regulation), buyer priorities per market and persona, technology moves, and competitive dynamics. Translate them into concrete arguments reps can use in the next call: talk tracks, ROI angles, objection responses, discovery hooks, positioning frameworks. If it doesn't reach the field in usable form, it doesn't count. Create Revenue content that wins deals (30%) Build personalized case study narratives — not templates, but stories that make merchants want to buy. Define the arc, the voice-over, the pitch coaching that goes with it. Co-produce revenue decks, pitch frameworks, ROI presentations and leave-behinds — each one crafted to persuade, not just inform. Partner with PMM on competitive intelligence and turn their strategic output into field-ready weapons: battle cards, head-to-head comparisons, quick-response sheets. Train teams to actually use it (25%) Ship every asset with an activation plan: when to use it, with whom, how to deliver it, what to avoid. Run pitch clinics, storytelling workshops and role plays — make reps practice, not just read. Track adoption and fix what isn't used. Build AI agents to scale (15%) Design and deploy AI agents (Dust, LLMs) for market monitoring, content freshness auditing, first-draft generation and contextual content surfacing for reps. Push the boundary of what can be automated vs. what requires human judgment. 🧰 You will work with Gong • Salesforce • Looker • Notion • Dust (Alma's internal AI platform) • LLMs (Claude, GPT) 🧩 About you To succeed in this job You are deeply, restlessly curious. Not necessarily passionate about payments — almost nobody is at first, and that's fine. But passionate about understanding . Whatever the topic hits your desk, you dig until you get it. You form your own convictions and you come to the table with an opinion. Ready to defend it with data…