Growth User Acquisition (UA) Manager Mobile Games (Remote)

## Tasks **Location:** Remote (Worldwide) **🕒 Employment:** Full-time About the Role Are you passionate about scaling mobile games and turning data into growth? We're looking for a **Growth / User Acquisition (UA) Manager** to help bring Mood Boost's mobile games to millions of players worldwide. You'll own user acquisition strategy, optimize marketing performance, collaborate with creative teams, and drive sustainable, profitable growth. If you enjoy testing, analyzing, and scaling campaigns across multiple ad networks, we'd love to hear from you. What You'll Do 🚀 User Acquisition * Plan, launch, and optimize campaigns across **Meta, Google Ads, TikTok, Unity Ads, and AppLovin** * Manage UA budgets and continuously improve campaign efficiency * Optimize key metrics including **CPI, ROAS, and LTV** * Identify and scale high-performing campaigns globally 🎨 Creative Strategy * Partner with artists and creative teams to develop engaging video and playable ads * Run creative experiments and A/B tests * Identify winning creatives and scale successful concepts 📊 Analytics & Optimization * Monitor and analyze campaign performance using key metrics such as: * CPI * ROAS * LTV * Retention * Funnel conversion * Analyze cohorts and player behavior * Make data-driven decisions to improve marketing performance 📈 Growth & Store Optimization * Develop organic and viral growth initiatives * Optimize App Store Optimization (ASO) for both the App Store and Google Play * Continuously explore new acquisition channels and growth opportunities ## Requirements Success Metrics You'll be measured by: **User Acquisition** * Cost Per Install (CPI) * Install Volume * Return on Ad Spend (ROAS) **Unit Economics** * LTV / CPI Ratio * Payback Period **Creative Performance** * Click-Through Rate (CTR) * Installs Per Mille (IPM) * Creative Win Rate What We're Looking For Required * 2+ years of experience in **User Acquisition, Growth Marketing, or Performance Marketing** * Hands-on experience with major advertising platforms: * Meta Ads * Google Ads * TikTok Ads * Unity Ads * AppLovin * Strong analytical mindset with excellent budget optimization skills * Comfortable making decisions based on performance data * Fluent English communication Nice to Have * Experience marketing **mobile games** * Familiarity with **AppsFlyer, Adjust**, or other Mobile Measurement Partners (MMPs) * SQL knowledge * Experience with App Store Optimization (ASO) ## Benefits Why Join Us? * 🌍 Fully remote — work from anywhere * 🎮 Work on exciting mobile game titles * 📈 High ownership with real impact on product growth * 💡 Data-driven, fast-moving environment * 🚀 Opportunity to scale games played by users worldwide **Interested?** Send us your **CV** and include examples of campaigns you've scaled, key performance metrics (CPI, ROAS, budgets), and any successful game launches you've worked on.