Growth Strategy Lead

Join the Rest Revolution The world is wired and tired. It's plagued by screens, notifications, and the sense that you should always be doing ... something. But hey, you're reading this job application right now, so you probably know exactly what we're talking about. So here's a bit of good news amidst all the noise: Hatch is a sleep wellness company that's betting on rest in a culture obsessed with optimization. While most technology is designed to keep you engaged, our devices use the science of habit formation to help people unplug, unwind, and recharge. Through genuinely enjoyable routines, habit building, and gentle guidance (no sleep scores or wearables here), we help people build healthier sleep habits and feel the difference in everyday life. Ten years ago, we started with a mission to help parents navigate the complexities of newborn sleep. Today, we're helping more than 5 million people (and counting) take care of themselves and the people they love through the power of rest. We’re open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours. The Opportunity We’re hiring a Growth Strategy Lead to act as a strategic partner to our marketing and executive leadership team. This role focuses on understanding where growth is working, where it’s breaking, and how we should respond. You will operate across all acquisition channels, connecting signals from marketing, product, web, retail, and customer behavior to surface the highest-impact opportunities for growth and guide how we act on them, grounded in data and performance insights. You’ll proactively identify where to focus and how to improve performance, and step in when outcomes fall short to diagnose root causes, connect disparate signals, and help the team align on clear next steps. You’ll do this by framing the right questions and translating insights into actionable recommendations. This role reports to the Senior Director of Growth Marketing and partners closely with channel owners, creative, and analytics teams. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours. What You’ll Do In Your First 45 Days Get up to speed on Hatch’s business, including growth strategy, channel mix, customer segments, and key performance drivers Build a clear view of current performance across marketing, web, and retail, identifying the most critical gaps and areas of opportunity Partner with marketing, product, and analytics to understand how data is structured and where key blind spots exist Surface and prioritize 3-4 high-impact opportunities or risks, with clear hypotheses and initial recommendations to guide near-term focus By 90 days Regularly synthesize inputs across marketing channels, retail, DTC, and market signals to identify the most important growth opportunities and risks Partner with channel owners (paid social, PPC, influencer, creative, web) to shape test plans, size opportunities, and prioritize initiatives Translate complex or incomplete data into clear narratives that help leadership make informed decisions Establish a consistent cadence of insight sharing, helping teams and leadership stay focused on what matters most After Your First Year Play a central role in shaping Hatch’s growth strategy, contributing to annual planning and long-term investment decisions Identify step-change opportunities across channels, customer segments, and new growth levers Serve as a trusted thought partner to marketing and executive leadership, bringing clarity to ambiguous or high-stakes questions Consistently improve marketing efficiency and business performance through strong prioritization and strategic recommendations What You’ll Bring 6+ years of experience in growth marketing strategy, business strategy, or similar roles within high-growth consumer or e-commerce environments Str…