Growth Strategist

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS MANEUVER MARKETING Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! YOUR NEXT ROLE We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone. As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably. As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory. WHAT YOU’LL DO STRATEGIC GROWTH PLANNING & OPPORTUNITY DISCOVERY You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence. - Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning. - Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels. - Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths. - Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases). - Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market. - Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics. DEEP MARKET & CUSTOMER RESEARCH You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution. - Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns. - Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning. - Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency C…