Growth & Outreach Liaison

## Description **JOB SUMMARY** The Growth & Outreach (GNO) Liaison, reporting to the Nursing Home Administrator, is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospital’s primary, secondary and tertiary service areas and maximizing referral and redirection opportunities for both skilled nursing and long term care services. This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility. **Reporting Structure:** Reports to the Nursing Home Administrator or designee **MINUMUM QUALIFICATION REQUIREMENTS** **Education:** Bachelor's Degree or experience in medical sales to qualify for an education exemption. **Work Experience:** Minimum of 3 years’ related sales experience. Medical and/or Pharmaceutical Sales experience preferred. **License/Certification:** N/A **** **CORE COMPETENCIES** Core Values/ Standards of Conduct AIDET/Organizational Expectations Abuse and Neglect of Adult Patient Abuse and Neglect of Pediatric Patient Acute Coronary Syndrome/Chest Pain Protocols Hand Hygiene Incident/Occurrence Protocols **JOB SPECIFIC CORE COMPETENCIES** **Skills** Conflict Resolutions/Mediation Critical Thinking and Evidence based decision making Leadership Customer Service Communications Organization Relations Business Acumen **Knowledge** Leadership Principles Conflict Resolution Data Management/Synthesizing Information Technology **** **Abilities** Information driven Job Specific Impact Routine Business Problems Independent Judgement Project Planning/ Organization **Behavior** Customer Service Focus Critical Evaluation Leadership & Strategic Navigation Relationship Management Ethical Practices Good judgement **ESSENTIAL FUNCTIONS** · Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilizes Excel (or a proprietary system e.g. Sales Force) to document and optimize outreach to referral sources. · Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. The majority of their time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility. · Provide regular communication and updates to Nursing Home Administrator. Attend onsite meetings as determined by the Nursing Home Administrator. · Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth. · Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities. · Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process. · Arrange introductions and regular engagement of facility’s clinical services, access points and specialists to new and all providers. · Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers. · Document each provider encounter including any open requests/issues and follow up plan in Excel (or a proprietary system e.g. Sales Force), which tracks activities, progress and outcomes. · Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines. · Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources. · Serve as a resource to or…