Growth Operations Lead, Earn & Wealth

About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Role Overview We are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn & Wealth business. This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool. You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance. Key Responsibilities 1. Growth Strategy & Execution Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade) Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives 2. User Segmentation & Lifecycle Management Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns Design targeted strategies and journeys for different user cohorts Drive precision marketing through CRM, push notifications, email, and other engagement channels 3. Data Analytics & Optimization Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.) Leverage A/B testing and data insights to continuously optimize user journeys and product experience Generate structured insights and performance reports to support product and business decision-making 4. Cross-functional Collaboration Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization Collaborate with Content, KOL, and Paid Media teams to amplify growth impact Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle Requirements Must-have 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield) Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools Systems thinking: ability to translate business challenges into scalable, structured solutions Strong execution capability with a results-driven mindset in fast-paced environments Proven experience in user segmentation and lifecycle management Excellent written and verbal communication skills in both English and Chinese Nice to have Experience from leading CEX platforms such as Binance, OKX, or Coinbase Familiarity with DeFi ecosystems and on-chain yield products Proven track record of executing growth campaigns with measurable KPI impact CFA / CPA o…