Growth & Marketing Manager

ABOUT VERTO At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth. What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets. We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance. ROLE OVERVIEW We are seeking a strategic and results-driven Growth & Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across South Africa. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto’s mission to become the leading cross-border payments partner in the region. WHAT YOU’LL BE DOING - Drive robust B2B customer acquisition by developing and executing targeted lead generation strategies, clearly defining audiences, messaging, and optimal channel mixes. - Optimise customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis. - Partner closely with the Sales team to design and execute highly effective Account-Based Marketing (ABM) campaigns targeting key strategic prospects and high-value accounts. - Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused. - Establish and aggressively scale Verto's local market presence in South Africa through strategic PR, thought leadership, local industry events, and brand partnerships. - Develop compelling, region-specific content tailored to South Africa, including customer success stories, market trend reports, white papers, and sales enablement materials. - Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organisations to expand Verto's reach. - Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle. - Track, analyse, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active South Africa customers within your first 6-12 months. WHAT YOU NEED - Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies. - Deep, practical understanding of the South Africa market, encompassing both traditional and digital B2B marketing landscapes. - Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms. - Exceptional analytical skills wi…