Growth Marketing Manager, SEM

## **Thumbtack helps millions of people confidently care for their homes.** Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ## **About the Growth Marketing Team** We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform. ## **About the role** As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs. ## **What you’ll do** - Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth - Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs - Develop experimentation roadmap for ad copy, keywords, bidding and more - Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools - Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data ## **In order to be successful, you must bring** - 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals - Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative - Ability to manage relationships with a large portfolio of ad vendors and partners - Ability to define and execute on a 6-12 month roadmap with aggressive milestones - Experience with TROAS + LTV bidding - Strong data analytics skills (pivot tables, vlookups, basic modeling) - Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis ## **Expected salary ranges** - For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $123,300 - $159,500. - For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $111,400 - $144,100. - For candidates living in all other US locations, the expected salary range for this role is currently $104,600 - $135,300. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial…