Growth Marketing Manager

About the California Academy of Sciences Founded in 1853 , the California Academy of Sciences is a globally renowned, AZA-accredited non-profit scientific and cultural institution located in the heart of San Francisco’s Golden Gate Park. Home to a world-class planetarium, aquarium, rainforest, research institute, and natural history museum—all under one living roof— our mission is to regenerate the natural world through science, learning, and collaboration. Our living collection reflects Earth’s vast biodiversity, consisting of nearly 60,000 animals representing over 800 species. Our research collections are the largest west of the Mississippi, spanning nearly 46 million plants, animals, fossils, and cultural artifacts from across the globe and throughout history. Our diverse team includes leading biodiversity scientists, educators, storytellers, designers, and communicators who are passionate about advancing knowledge and catalyzing action through science and storytelling. Whether you're conducting research behind the scenes or engaging the public on the museum floor, your work will help connect people to the natural world and empower them to protect it. About the Opportunity The Growth Marketing Manager leads the growth and engagement of membership and revenue-generating programs at the California Academy of Sciences, including attendance, sleepovers, and other public experiences. Reporting to the Associate Director of Brand Marketing, this role supervises the NightLife Marketing Specialist and is responsible for executing integrated marketing campaigns that drive customer acquisition, deepen engagement, and increase retention across a diverse portfolio of offerings. The ideal candidate brings experience in subscription or membership marketing, thrives in a fast-paced, multi-program environment, and uses data to continuously optimize performance. Organizational Culture When you join the California Academy of Sciences, you become part of a mission-driven community that values curiosity, collaboration, and innovation, and celebrates its accomplishments together. Staff share a commitment to executing a new strategic plan that will strengthen the organization's financial foundations, cultivate a vibrant internal culture, and foster smart growth to secure the Academy’s future. We hope you are inspired by what we do and are motivated to contribute to our mission. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you do not believe you meet every qualification for the position. This position is based in San Francisco, California. The specific onsite/hybrid schedule for this position is listed below. Key Responsibilities: C ustomer Acquisition & Revenue Growth Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition (paid and organic channels) Support go-to-market strategies for seasonal programming, exhibitions, and special events Collaborate with internal teams to optimize conversion paths across the website and ticketing platform Track and report on acquisition metrics, including conversion rates, campaign ROI, and cost per acquisition Membership & Retention (Lifecycle Marketing) Develop and execute lifecycle campaigns to drive membership acquisition, onboarding, engagement, and renewal Segment audiences (members, lapsed members, program attendees, families, young professionals) to deliver targeted messaging Support renewal strategies, including reminder campaigns, win-back efforts, and loyalty initiatives Identify opportunities to increase lifetime value through cross-promotion of programs and experiences Program Marketing Lead marketing execution for key programs, including sleepovers, tours, birthday parties, new programs, and seasonal offerings Manage campaign calendars across multiple concurrent programs with varying audiences and timelines Partner with pr…