Growth Marketing Manager

We are looking for a Growth Marketing Manager to join our rapidly expanding US Consumer Marketing team. This role is ideal for an experienced performance marketer who combines strong paid media expertise with a passion for consumer acquisition, creative optimization, and data-driven decision making. With a primary focus on paid social and cross-channel performance marketing, you will lead campaign strategy and execution including: media buying, testing, optimization, and reporting across key digital platforms. Partnering closely with Creative, Content, Analytics and Agency teams, you'll help drive demand and business growth through innovative, full-funnel digital marketing programs. You’ll leverage consumer insights, data, and emerging AI-powered marketing capabilities to develop impactful campaigns that drive engagement, lead generation, and conversion. This role is instrumental in connecting creative storytelling with performance marketing to deliver measurable business results. ### Role expectations • Develop and execute paid social strategies across Meta, TikTok, YouTube, Pinterest, Snapchat, and emerging platforms to drive awareness, engagement, lead generation, and conversion. • Manage media buying, budget allocation, campaign optimization, audience targeting, and performance tracking to maximize ROI and business impact. • Partner with Content, Creative, Brand, and Agency teams to develop platform-native campaigns and continuously improve creative performance through testing and audience insights. • Collaborate with SEM/SEO, Analytics, and Web teams to ensure a connected consumer journey and integrated acquisition strategy. • Design and execute testing roadmaps across audiences, creative, messaging, landing pages, and platform capabilities to improve performance. • Leveraging AI-powered marketing tools and automation solutions to enhance audience targeting, creative development, campaign optimization, and operational efficiency. • Analyze campaign performance and deliver actionable insights, reporting, and recommendations to stakeholders. • Stay current on industry trends, platform innovations, consumer behavior, and emerging technologies to identify new growth opportunities. ### What we're looking for • Bachelor’s Degree and 6–10 years of experience in performance marketing, growth marketing, consumer acquisition. • Proven hands-on media buying experience managing paid social campaigns and budgets across Meta, TikTok, YouTube, Pinterest, Snapchat, and other major platforms. • Experience working within the Google ecosystem, including YouTube advertising, analytics, audience targeting, and performance measurement. • Strong analytical skills with experience using Google Analytics 4, reporting tools, and testing frameworks to drive optimization. • Experience partnering with Creative, Content, Brand, and Agency teams to develop high-performing campaigns and consumer experiences. • Familiarity with AI-powered marketing tools, marketing automation technologies, and data-driven optimization techniques. • Strong communication, project management, and stakeholder management skills. **Complementary skills** - Experience in healthcare, healthcare technology, medical devices, consumer health, or other regulated industries. - Experience with Power BI, Salesforce, or similar marketing technology platforms + AI Gen tools. - Google Ads and/or platform certifications are a plus. ### Pay Transparency If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically. For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjust…