Growth Marketing Manager, Advisor Growth

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2026, we announced our $60 million Series D investment round , led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About the Role Fora is looking for a Growth Marketing Manager, Advisor Acquisition to identify, test, and scale new advisor acquisition opportunities that drive long term business growth. This role is focused on finding the channels, strategies, and initiatives that bring in advisors who go on to book meaningful, repeat travel, rather than simply maximizing signups. Reporting to the Performance Marketing Lead, you will own the full lifecycle of growth initiatives, from initial hypothesis through experimentation, measurement, and scaling. You will work closely with Data, Product, Creative, and Site and Conversion partners to develop repeatable frameworks for evaluating new opportunities, making evidence based decisions, and continuously improving acquisition performance. Success in this role requires strong analytical thinking, an experimentation mindset, and a passion for using AI as a core part of your day to day workflow to accelerate research, creative iteration, analysis, and operational efficiency. Key Responsibilities Own the end to end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross functional growth opportunities. Develop, launch, and evaluate structured zero to one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives. Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently. Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation. Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives. Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models. Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics. Collaborate with Creative partners to develop, test, and iterate channel specific creative assets, leveraging AI enabled workflows to increase testing velocity and creative learning.…