Growth Marketing Lead

Nash is the autonomic logistics platform. Self-optimizing, self-healing AI Agents unify decisioning and execution across fleets, carriers, and fulfillment networks. Set the objective, and the system runs until you hit it. We’re 1,000+ customers across 20+ countries, backed by a16z and Y Combinator. GROWTH AT NASH Growth is the engine that drives Nash into every market it can serve. What makes it ours is the blend of GTM tech, AI, and Nash's brand fused into growth systems that still feel genuinely human. We live where a technical bent meets a creative flair. No one wants another soulless email cadence. We care about better signals, smarter orchestration, and systems that help Nash show up thoughtfully. We work mostly in Claude Code, shipping our own internal and external tooling that scales reliably, weaving in platform APIs and MCPs, and wiring up AI agents for research, personalization, and signals across every channel. You'll join a team whose experience spans Plaid, Twilio, Palantir, Uber, Samsara, and MIT, all building a brand-new category together: autonomic logistics. THE ROLE Nash sells across a wide, multi-industry TAM: retail, industrial, grocery, restaurants, transportation and logistics, healthcare, and field services. Your job is to build the demand engine that reaches all of it. You’ll own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline, run vertical by vertical, outbound-led and account-based, plus the tooling that lets a small team punch above its weight. You’ll run it hands-on and build the motion, scaling it as Nash grows. Plays and account strategy - Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership. - Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) so your targeting fits each one, and carry our messaging, positioning, and creative to market - Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged. - Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline. Outbound and campaign execution - Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it. - Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play. - Drive organic social distribution, and boost the content that performs to your target audiences. - Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays. - Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving. - Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve. - Own reporting and attribution: what’s working, what’s driving pipeline, and the next move. Sales and ADR partnership - Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities. - Arm AEs and ADRs with campaign context and live account signals so their outreach lands. - Build nurture and follow-up cadences that carries the campaign’s context. - Keep the handoff from marketing to Sales clean, with a fast feedback loop on lead and campaign quality. WHAT YOU BRING - 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology. - Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked p…