Growth Marketing Lead, Finance (Hybrid based in NYC or SF)

## *You will be based in our NYC or SF office and will be required to be in office 3x/week.* **About Rippling** Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, [Rippling has raised $1.4B+](https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE) from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @[Rippling.com](http://www.Rippling.com) addresses. ## **About the role** If you've heard of Rippling, you may know us as an HR company. But that's far from the full story. Since Day One, we've invested heavily in the ability to build, market, and sell multiple products to multiple buyers. This "secret sauce" has unlocked massive growth for Rippling—as one of the fastest growing startups we're well on our way to building a single platform for companies to manage all of their business operations. One of our most critical growth motions is New Logo Sales. Every new customer starts with top-of-funnel—and we need someone to own the entire engine that gets them there. As our Growth Marketing Lead for NLS, you'll own all top-of-funnel growth for new logo acquisition. That means paid media, owned channels, SDR positioning, and experimental growth plays—all reporting to a single number: qualified pipeline. You won't just run one channel. You'll architect the full acquisition strategy, deploy budget across the mix, shape how SDRs position Rippling outbound, and run a high-velocity experimentation program to find the next unlock. We're looking for someone who has operated across the full growth stack at a high-growth B2B company—not a single-channel specialist, but a multi-channel operator who can toggle between building paid campaigns, writing outbound sequences, scaling owned channels, and shipping scrappy growth hacks. If you've personally built acquisition programs from scratch and scaled them to meaningful pipeline, we'd love to chat. ## **What you will do** - Own ambitious pipeline targets for NLS acquisition across all top-of-funnel channels. You set the strategy, allocate the budget, and own the number. - Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency, not vanity metrics. - Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts. You don't manage the team, but you define what they say and who they say it to. - Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs—as durable, compounding channels. - Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners. - Deploy a multi million dollar budget across online and offline channels, maximizing pipeline ROI across the full marketing mix. - Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops. - Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale. ## **What you will need** - 6-8+ years of growth marketing experience with demonstrated ownershi…