Growth Marketing Lead

OVERVIEW CoinTracker https://www.cointracker.io is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple. Today, we're going further with Nino https://www.usenino.com, our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy. We're a fully distributed team. Learn more https://www.notion.so/cointracker/CoinTracker-is-Hiring-7308c712493940a3b6e62257d283dad8 about our mission, culture, and hiring process. SOME THINGS WE’RE PROUD OF - 🛠️ Building foundational tools in the cryptocurrency space - 📄 Over 1M tax forms generated - 💲 $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market) - 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap - 🗺️ Founders: Jon https://www.linkedin.com/in/jonlerner/ previously built TextNow (200M downloads), Chandan https://www.linkedin.com/in/clodha/ was previously a product manager at Google & Google[x] - 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan https://twitter.com/balajis, Claire Hughes Johnson https://twitter.com/chughesjohnson, Gokul Rajaram https://twitter.com/gokulr, Serena Williams https://twitter.com/serenawilliams, Zach Perret https://twitter.com/zachperret - 🌴 Awesome benefits https://www.notion.so/cointracker/Benefits-b5db95c6d3224ab1ae3a384048cbaee3 YOUR MISSION As Growth Marketing Lead, you'll own how those users find us. You'll run paid acquisition, attribution, SEO oversight, and direct-response creative as a hands-on operator, with AI and a small set of agency and contractor partners alongside you. This isn't a role where AI makes you faster. It's a role where you build AI-native systems that do the work and get sharper over time. You think in systems and loops, not tasks and tickets. You design processes where outputs become inputs, workflows trigger other workflows, and the whole stack compounds without someone pressing "run." YOUR ONE-YEAR OUTCOMES - Paid acquisition is efficient and scalable. CAC and ROAS hit targets across Google, Meta, Reddit, Influencer, and CTV, and the channel mix reflects what actually drives incremental growth. - Several growth workflows run as AI-native systems with light human oversight, covering creative variation, lifecycle triggers, LP generation, paid orchestration, attribution, or similar. The output per cycle is higher than what a person could produce manually. - The attribution framework is owned end-to-end. Spend, channels, and incrementality tie back to business outcomes the company trusts. - Organic is a compounding acquisition channel. CoinTracker ranks for top crypto tax and portfolio queries on Google and shows up as the answer on AI-powered search surfaces. - Creative output is higher than today by an order of magnitude. Ad variants, landing pages, and hooks ship every week, not every quarter, driven by you and your AI and agency stack. WHAT YOU WILL DO - Own paid acquisition end-to-end. Strategy, targeting, budget, creative briefs, measurement. Roadway and a contractor handle platform execution. You set the direction and own the number. - Design and ship AI-native systems that compound. Connect tools, data, and actions into one operating system you orchestrate. The workflows you build run with light oversight and get sharper with each cycle, whether the bet is creative production, lifecycle automation, attribution, or something else. - Write, produce, and test direct-response creative. Hooks, scripts, landing-page copy. You generate with AI tools and contractor designers, ship in volume, and let the data pick winners. - Oversee SEO and content. Partner with our SEO agency and in-house team to turn organic…