Growth Marketing & Business Development Manager - Remote (NZ)

**Position:** Growth Marketing & Business Development Manager**Salary:** PHP 125,000 **Working Hours:** NZ Hours ### About the Company Our client is a fast-growing New Zealand-based group operating across **digital advertising** and **experiential events**. They help businesses increase brand visibility through innovative outdoor advertising solutions while also delivering high-quality corporate events, activations, and brand experiences nationwide. They are seeking a commercially driven **Growth Marketing & Business Development Manager** to lead lead-generation initiatives, drive outbound business development, and oversee digital marketing strategies across both businesses. This is **not** a traditional social media role. You'll work closely with the founder to build scalable marketing systems, generate qualified business opportunities, and contribute directly to the company's continued growth. ### About the Role This is a strategic, hands-on position that combines **Business Development, Growth Marketing, and Digital Marketing**. The role will approximately consist of: - **70%** Business Development & Lead Generation - **30%** Digital Marketing & Brand Growth We're looking for someone who can think strategically, execute independently, and take ownership of measurable business outcomes. ### Key Responsibilities ### Business Development & Lead Generation (Primary Focus) Your primary objective is to generate qualified sales opportunities through proactive outbound strategies. Responsibilities include: - Build and maintain prospect lists across target industries - Research businesses with upcoming campaigns, expansions, or marketing initiatives - Conduct outbound cold calls to decision-makers - Execute LinkedIn prospecting and outreach campaigns - Develop and manage email outreach sequences - Qualify inbound and outbound opportunities - Schedule qualified meetings for the founder - Maintain CRM accuracy and sales pipeline - Follow up consistently with prospects - Develop repeatable outbound sales processes ### Target Industries - Real Estate - Automotive - Retail - Hospitality - Tourism - Construction - Home Builders - Events - Local Government - Professional Services - Education ### LinkedIn Growth & Personal Branding Help strengthen the company's presence as an industry leader by: - Managing the company LinkedIn page - Supporting the founder's LinkedIn profile - Publishing educational and thought leadership content - Growing connections with marketing and business decision-makers - Running LinkedIn outreach campaigns - Engaging with prospects and industry contacts ### Paid Digital Marketing Plan, launch, and optimise lead generation campaigns across: - Meta Ads - LinkedIn Ads - Google Ads (preferred) Responsibilities include: - Audience research - Campaign setup and optimisation - Landing page optimisation - Creative testing - Performance reporting - Continuous campaign improvements ### Digital Marketing Manage and grow the digital presence across both businesses by: - Managing social media channels - Developing monthly content calendars - Writing engaging marketing copy - Creating graphics using Canva or Adobe Creative Suite - Editing supplied photos and videos into engaging content - Producing short-form videos and reels - Creating client case studies - Managing email marketing campaigns - Running paid Meta advertising campaigns - Community engagement and audience management **Note:** Event attendance or filming is not required. Marketing assets will be provided for content creation. ### Website & SEO Support ongoing website improvements by: - Updating website content - Creating landing pages - Improving SEO performance - Writing blog articles - Optimising lead capture - Increasing website conversion rates ### Marketing Automation Develop scalable marketing systems including: - Email nurture campaigns - CRM automations - Lead follow-up sequences - Newsletter campaigns - Marketing workflows ### Reporting & Performance Prepa…