Growth Marketer

About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. About LumiMeds LumiMeds is a LegitScript-certified telehealth platform helping patients access compounded GLP-1, GLP-1/GIP, and NAD+ therapies. We're a lean, fast-moving team focused on making weight loss and wellness care accessible — and we're building the growth engine to match our clinical ambitions. The Role We're looking for a rigorous, experiment-driven growth and performance marketer to own paid acquisition and funnel performance at LumiMeds. This is not a "set it and run it" media buying role — we need someone who thinks in hypotheses, runs structured A/B tests across every layer of the funnel, and uses results to compound learnings over time. You'll be our first dedicated growth hire, building the testing infrastructure and playbook from the ground up. What sets this role apart: The single most important thing you'll do here is run tests — on creative, on landing pages, on offers, on audiences, on copy. We want someone who has a formal testing methodology, can size experiments correctly, and knows how to extract signal from noise in a DTC health funnel. If you've never built a structured test-and-learn program before, this isn't the right fit. What You'll Own Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking Maintain a living testing log: every test, its hypothesis, result, and what we do next Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement Must-Haves 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube) Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category Direct response mindset — you think in CAC and payback period, not reach or impressions Comfort owning a budget and a number independently without a team underneath you Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred] What a Strong Candidate Looks Like Has built or inherited a test-and-learn program and can walk through their testing cadence, prioritization method, and how they documented learnings Can describe a test that failed and what they did with the result Has a point of view on how to run creative tests on Meta without b…