Growth Lead, Acquisition

About Us Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. ABOUT THE ROLE We're hiring a Growth Lead, Acquisition to own and scale everything that happens before someone becomes a Rho client: funnel, creative, and distribution systems that turn attention into funded accounts. Everyone at Rho ships production-ready code, including you: when the fastest path to a channel test is a tool nobody has built, you build it. You'll work in the codebase with our internal coding agent, and your code goes through the same review as everyone else's. This is an IC role: you'll pull in design and engineering partners, not reports. A founder decides about Rho in the minutes between an ad and an application, and the strongest signal is whether every surface in that path says the same thing. From message-matched funnels to interactive diagnostics and standalone growth tools, you'll own those surfaces, built on engines that keep creative supply ahead of demand. You'll own one number: new funded accounts, not applications. Qualified application rate, cost per funded account, and organic reach are how you move it. This is a shipping role inside a measurement culture, and both halves are non-negotiable. KEY RESPONSIBILITIES - Build and operate Rho's acquisition surfaces: message-matched funnels where the ad, the landing page, and the experience behind it say the same thing; interactive diagnostics that meet a founder in their actual problem, their fees, their AP hours, their launch checklist, and end at a result worth signing up for; standalone calculators, benchmarks, and generators that earn distribution on their own. - Build the creative supply engine. Channels at scale eat creative faster than any team can hand-make it, so you'll build the pipelines and agents that multiply a winning concept into dozens of hooks and variants. - Build research engines that never sleep: systems that watch competitor advertising, harvest what's spreading organically in our audience, mine customer language from sales calls and communities, and turn it into briefs the creative team can shoot against. - Engineer launch distribution as a repeatable machine. Rho ships weekly, including our AI products, and most launches get less attention than they deserve. Every one should have an asset set, a production calendar that starts weeks before ship date, and an amplification plan that exists before launch day rather than after it. - Build for how ranking systems actually work: first-hour comment velocity, what a platform reads as deep engagement, what gets suppressed, and the internal and creator participation that manufactures that signal rather than hoping for it. You're accountable for attention converting into funded accounts, not impressions. - Write the production code. You spec it, you build it, you ship it. You are not writing a brief and waiting on someone else's sprint. - Own traffic quality as a product problem: filter the wrong applicants out upstream, optimize to qualified applications rather than raw volume, and define what counts as qualified before you ship rather than after. - Work with growth engineering on the first-party measurement pipe, then live in it. Define the events, write the queries, own the readouts that decide whether a funnel scales or dies. - Verify every claim you publish. We're a banking platform and we say so out loud, which means a number on a landing page has to be true and sourceable. REQUIREMENTS - 5+ years in growth, acquisition, or product-led growth, with ownership of a pipeline or revenue number rather than campaign metrics - You've made something spread on the internet, and you can show the mechanism rather than the outcome: the hook, the channel, the reason it traveled. You can't look at a product without thinking about how it travels - Exceptional instincts for platforms and a…