Growth Content Manager (Sports & Prediction Markets)

As **Growth** **Content Manager (Sports and Prediction Markets)**, you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball. You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand. This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance. ### Responsibilities - Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels - Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball - Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity - Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities - Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals - Brief internal and external writers, editors and subject matter experts - Monitor content performance and use insights to improve planning, prioritisation and execution - Work with internal and external resources to support digital PR efforts - Set up detailed SEO and AEO tracking and reporting - Utilise and enhance AI content production workflows to speed up production - Collaborate on ASO production and reporting with internal stakeholders - Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media ### Requirements - Experience in sports content, iGaming, or a similar digital content role - Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball - Experience creating and managing content calendars across multiple channels - Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts - Deep experience working in digital PR, SEO/GEO, or other digital content areas - Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product - Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance - Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives - Comfortable working in an innovative, truly fast-paced, and performance-driven environment ### What we Offer - Competitive salary and benefits package - Opportunity to help build and shape a high-growth sports and prediction markets content vertical - Flexible remote working policy - Collaborative and dynamic working environment with a focus on innovation and performance - Access to leading SEO, analytics, content and growth tools If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.