Google Ads Manager (AI Native)

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We're a fast-growing consumer AI company giving millions of users access to the world's leading AI models — chat, image, and video generation — under one subscription. We run one of the biggest Google Ads accounts in the world, alongside a major Microsoft Ads (Bing) presence, across 40+ countries and 30+ languages. We work AI-first: our campaigns are researched, built, and optimized with the help of AI agents (Claude), directed by a human expert. We're looking for that expert. You'll own the performance of our Google Ads account end to end — structure, keywords, ads, bids, compliance, and growth — using Claude as your daily co-pilot for research, audits, and campaign work. KEY RESPONSIBILITIES - Scaling — grow profitable spend across countries, products, and devices; find untapped markets and launch them; manage budgets and targets against real revenue and payback goals. - Keyword research — build and maintain large-scale keyword systems: discover new opportunities, validate demand, organize keywords into clean clusters (brand vs. generic AI searches), and make sure every new AI model release is covered from day one. - Ad strength & copy — keep ad quality high across the whole account: ads that mirror what people actually search, strong Ad Strength scores, and quality localization in 30+ languages. - Campaign structure — design and maintain a clean, scalable account: well-themed ad groups, sensible country tiers, no dead or duplicated inventory, and consistent naming across a very large campaign portfolio. - Compliance — solid working knowledge of Google Ads policies: trademark rules (we advertise around major AI brand names), misleading-claims policy, and how to prevent — and if needed, appeal — account-level restrictions like Limited Ad Serving. - Bid management — set and continuously adjust CPA/ROAS targets based on real revenue data per country, device, and campaign — not gut feeling. - Working with AI — use Claude and AI workflows daily to research keywords, generate and review ad copy, audit the account, and automate the repetitive parts of the job. - Monitoring & reporting — track performance the right way (letting revenue data mature before judging it), spot problems early, and quickly figure out the root cause when numbers move. QUALIFICATIONS - 5+ years of experience managing large-scale, international Google Ads Search accounts with a proven track record of driving profitable growth. - Hands-on experience in DTC subscription-based businesses. - Proven experience managing at least $5M/month in combined Google Ads and Microsoft (Bing) Ads spend, while maintaining strong performance across key business metrics. - Strong experience with the Google Ads API and campaign automation, including building or collaborating on automated bidding, reporting, optimization, and workflow solutions. - Claude expert — you know Anthropic's models and products well, use them daily, and understand the AI tools market as a practitioner, not just an advertiser. - Strong AI skills — comfortable working with AI assistants, agent-based workflows, and automation; you see AI as a force multiplier and actively leverage it to improve productivity and campaign performance. - Very solid understanding of Google compliance — trademark policy, ad review, and account-level enforcement, including recovery from restrictions. - Data-driven decision maker — comfortable with revenue metrics, CPA/ROAS economics, and payback thinking. - Structured, high-agency operator who proactively identifies opportunities, supports recommendations with data, execute…