Go-To-Market Associate

### About the Role This is an early-stage Go-To-Market (GTM) Associate opportunity at a fast-growing **AI-powered RegTech/AML SaaS company** serving banks, payment service providers, and fintechs. You'll work directly with the founding team on the highest-priority commercial initiatives — owning top-of-funnel generation, supporting live customer deployments, and helping shape the GTM motion as the business scales. This is a high-ownership, high-impact role for someone who thrives in a scrappy startup environment, enjoys direct engagement with senior stakeholders, and is eager to learn how enterprise compliance teams derive real value from AI products. **No visa sponsorship is available.** Candidates must be eligible to work in the United Kingdom or Canada without sponsorship. ### What You'll Do - **Outbound prospecting:** Own cold calling, personalised outreach, and daily dials to drive qualified meeting bookings with senior leaders at banks, PSPs, and fintechs. - **Customer success support:** Assist with pilots, join demos and onboarding sessions, and capture structured feedback to inform the product and GTM strategy. - **Funnel & CRM operations:** Maintain CRM hygiene, manage pipeline reporting, and track GTM experiments to ensure clean, data-driven commercial operations. - **AI-powered automation:** Build and maintain outreach sequences and AI automations that support clean handoffs between sales and success teams. - **Event & community outreach:** Run targeted outreach tied to industry events, conferences, and relevant community channels. - **Insight generation:** Sit in on customer calls and demos to surface pain points, identify expansion opportunities, and feed insights back to the founding team. - **Conversion & expansion:** Help move trial customers toward conversion and identify opportunities to expand use cases within existing accounts. - **Process building:** Implement scalable systems and processes that support commercial operations as the business grows. ### What We're Looking For **Required:** - 1–2 years of experience in a high-paced environment — VC-backed startup, tech sales, banking, or management consulting — or equivalent demonstrated impact (e.g. tier-1 university with strong extracurriculars or a meaningful side hustle). - Proven hands-on experience with cold calling and outbound prospecting. - Familiarity with CRM tools, pipeline management, and reporting. - Ability to build and maintain AI-assisted automations for outreach sequencing. - Experience engaging with enterprise customers, ideally in fintech, banking, or compliance domains. - Strong communication skills, high emotional intelligence, and a self-starter mindset. - Comfortable working fully on-site 5 days a week in London, UK (near Waterloo St). - Eligible to work in the United Kingdom or Canada without visa sponsorship. **Nice to have:** - Exposure to KYC, AML, or regulatory compliance workflows. - Prior experience at a fintech, regtech, or compliance-adjacent company. - Familiarity with SaaS sales cycles and enterprise pilot/deployment processes. ### Compensation & Benefits - **Salary:** $35,000 – $45,000 USD annually - Direct exposure to founding team and meaningful early-stage equity upside potential - Fast-track learning curve in a high-growth B2B SaaS environment - Opportunity to shape GTM strategy and processes from the ground up ### Location This role is based **on-site in London, United Kingdom** (near Waterloo St), 5 days per week. Candidates based in **London, Ontario, Canada** may also be considered with willingness to work on-site as needed.