Global Sales Manager (Mexico / LATAM)

About Samyang America Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Position Summary: The Global Sales Manager is responsible for driving revenue growth and market expansion across the LATAM region, with a primary focus on Mexico. This role leads sales strategy, key account and channel partner management, pricing and commercial governance, and new market entry, while delivering revenue and margin targets and building sustainable customer relationships. Key Responsibilities: Regional Sales Strategy & Execution - Develop and execute sales strategies across Mexico and LATAM markets - Build go-to-market plans tailored to local market dynamics, customer segments, and sales channels - Set and deliver revenue, volume, and margin targets aligned with regional business objectives. - Identify and manage country-specific commercial risks, including pricing, FX exposure, and competitive pressure Key Account & Channel Management - Lead distributor and channel partner sourcing, selection, and onboarding - Negotiate commercial agreements, pricing, and terms with customers and partners - Conduct regular performance reviews and manage KPIs (Revenue, Sell-through, Market Share, DSO) - Drive continuous improvement in customer satisfaction and long-term relationship development Sales Performance Analysis & Optimization - Analyze sales performance across markets, channels, and product lines - Manage sales budget vs. actual performance and identify growth opportunities - Develop pricing and promotion strategies to maximize revenue and margin - Perform data-driven sales analysis using CRM and financial systems - Build accurate sales forecasts to support demand planning for key customers New Market Setup & Expansion - Develop market entry strategies for new LATAM markets - Establish distributor networks, channel structures, and local go-to-market models - Define route-to-market strategies (Direct vs. Distributor-led) - Develop commercial policies aligned with local regulations, market practices, and distribution channels Governance & Cross-functional Alignment - Collaborate with Marketing, Supply Chain, Finance, and HQ teams to align commercial plans - Integrate sales planning into SIOP processes to align demand and supply - Lead issue resolution and response for major commercial and customer escalations Requirements: - Bachelor’s degree in Business, Marketing, Sales, or related field - 8+ years of experience in sales and commercial management with proven experience in key account management, distributor management, and contract negotiation - Hands-on experience in regional/international sales within the Mexico and LATAM region - Strong experience in sales analysis, forecasting, and pricing strategy - Experience with CRM (e.g., Salesforce) or ERP-based sales systems - Fluent in both Spanish and English; Korean a plus The base salary for this position is between $105,000.00 and $128,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compen…