Global CRM Manager - Experimentation

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste. Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss! As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste. We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste. We are incredibly proud of this, but there’s still a lot more we want to achieve. Your role We're looking for a Global CRM Manager -Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused role — you'll design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations. This role will be based in either Copenhagen or Berlin. What you'll build Experiment Design & Execution Own the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metrics Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap Ensure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-end Analysis & Insight Analyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendations Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time Testing Framework & Standards Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams Governance & standards Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments Proactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked What we're looking for Extensive experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contexts Strong grasp of experimentation fundamentals — statistical significance, sample sizing, test design, common pitfalls Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants Strong communication skills — able to translate statistical results into clear business recommendations for non-technical stakeholders Good to have Experience with Amplitude's experimentation platform specifically Experience with tools like Airtable for tracking, organizing, and surfacing experiment results Project management experience with tools like Asana What to expect 40% experiment design & execution 30% analysis & insight generation 20% framework, standards & governance 10% building awareness of results across the org Our values : We Win Together We Raise the Bar We Keep It Simple We Build A Legacy We Care We offer A rare opportunity to work in a social impact company (and certified B Corporatio…