General Manager Sports Business Unit

General Manager Sports Business Unit **ABOUT THE COMPANY** Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer’s World, Play Baseball and Play Softball, five of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com. **ABOUT THE POSITION** We are seeking a dynamic and commercially driven General Manager to lead and scale our direct-to-consumer (DTC) ecommerce business across Crecera Brands golf, baseball, and softball, collectively our Sports business unit. Our websites include The Golfer’s World (tgw.com), playbaseball.com, and playsoftball.com. Our Sports GM owns profit and loss (P&L) for the business unit while driving growth through best-in-class digital marketing, merchandising, brand marketing and customer experience strategies. The ideal candidate combines strong financial acumen with deep expertise in DTC marketing and performance-driven digital channels and has proven experience leading cross-functional teams in a fast-paced consumer brand environment. **Key Responsibilities** **Business Leadership & P&L Ownership** - Own and manage full P&L responsibility, including revenue growth, gross margin, operating expenses, and profitability targets - Develop and execute the overall DTC growth strategy, aligning with company objectives - Identify and capitalize on new revenue streams, customer segments, and market opportunities within the sports categories - Drive forecasting, budgeting, and financial planning processes **Digital Marketing Leadership** - Lead the strategy and execution of performance marketing channels including paid media (search, social, display), affiliate, email/SMS, and SEO - Optimize customer acquisition cost (CAC), lifetime value (LTV), and ROAS through data-driven decision-making - Oversee customer lifecycle marketing, retention initiatives, and personalization strategies - Stay current on trends in ecommerce, digital media, and marketing technology **Brand Marketing** - Define and maintain the visual brand identity, tone, and positioning across all consumer touchpoints. - Design and execute multi-channel marketing campaigns to build awareness in the golf and baseball communities. - Oversee production of high-quality digital assets, including video, photography, and copy for product launches. - Build organic loyalty through grassroots initiatives, youth leagues, tournaments, and digital community spaces. - Manage influencer relationships with professional athletes, coaches, creators, and regional brand ambassadors. - Cohesively align brand messaging with paid acquisition efforts **Merchandising & Product Strategy** - Direct merchandising strategy including product assortment, pricing, promotions, and inventory optimization - Partner with product, sourcing, and supply chain to ensure alignment between customer demand and inventory availability - Utilize analytics to optimize conversion rates, average order value (AOV), and product performance **Team Leadership & Cross-Functional Management** - Lead and develop high-performing marketing and merchandising teams with direct reporting relationships - Foster a culture of accountability, innovation, and continuous improvement - Collaborate with operations, technology, finance, and customer experience teams to deliver a seamless end-to-end customer journey **Customer & Brand Experience** - Ensure a best-in-class digital customer experience across web and mobile platforms - Oversee site merchandising, UX optimization, and conversion rate improvements - Champion brand positioning while driving performance metrics **Location & Com…