GenAI Influencer Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role : GenAI I nfluencer Marketing Manager Location: Jakarta, Indonesia About the role: This is an opportunity to join OLIVER's in-house studio embedded with brand teams, as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beauty's most exciting brands. The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesia, you'll build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro- creators to drive awareness, engagement, and commercial results. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. As Influencer Marketing Manager, you'll lead end-to-end influencer campaign development across the beauty portfolio spanning skincare, makeup, fragrance, and haircare. You'll manage relationships, direct creative briefs, oversee budgets, and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out, stays ahead of platform and trend shifts, and brings both creative instinct and analytical precision to every campaign. What you will be doing: Strategy and Campaign Development Develop and execute influencer marketing strategies aligned to brand objectives , product launches, and seasonal campaigns across the beauty portfolio Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels Influencer Sourcing and Relationship Management Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships Attend relevant industry events, beauty showcases , and brand activations to expand the influencer network and stay connected to the beauty community Content and Creative Direction Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards Partner with the design and social teams to amplify influencer content across owned and paid channels Budget and Campaign Management Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend Raise purchase orders, manage invoicing, and track reconciliation against forecast Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality Flag budget risks early and provide regular spend updates to stakeholders Performance and Reporting Define campaign KP…