Freelance TikTok Shop Manager US (m/f/d)

Hi, we're Doonails! 💅🏼 A fast-growing beauty startup revolutionizing the manicure world. With innovative products, a strong community, and presence in our online shop as well as with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish. And this is exactly where **YOU** come in. As our Freelance TikTok Shop Manager, you'll drive our TikTok Shop growth in the US market, focusing on affiliate scaling, creator collaborations, and strategic optimization. While our internal E-commerce team manages the shop's core infrastructure and inventory sync, you will be the expert bridge between TikTok's ecosystem and our broader e-commerce strategy. 🚀 ### Your Role & Impact ⚡️ You will lead Doonails' TikTok Shop strategy and creator operations in the US. In this role, you will work closely alongside our E-commerce team, who handles the backend and listings. Your main focus will be on keeping shop health metrics (AHR, OTDR, VTR) in the green. Additionally, you will scale our Affiliate Center and align TikTok Shop performance with our full attribution picture across Amazon and our online shop. Ultimately, you're not just managing a channel, you're building a powerful revenue engine through strategic growth. ### Your Core Tasks 👩‍💻👨‍💻 **Affiliate Center & Creator Partnerships** - You recruit, onboard, and optimize TikTok Shop Affiliates, aligning them with Doonails product launches, seasonal campaigns, and performance targets. **Shop Health Monitoring** - You track AHR, OTDR, and VTR on a regular cadence, identify the root causes of metric drops early, and cooperate with the E-commerce team to implement corrective actions before they affect account standing. **Cross-Platform Attribution** - You connect TikTok Shop revenue to our broader attribution stack (Amazon, Online Shop), working with our analytics team to map the full customer journey and inform budget decisions. **Interface to Feed Management & E-Commerce** - You monitor the product feed and sync logic within the TikTok ecosystem. While the internal E-commerce team owns the backend and API integrations, you flag technical issues early and coordinate fixes with them. **Listing Input & A/B Testing** - You propose structured A/B tests on product titles, thumbnails, and CTAs based on TikTok trends. You collaborate closely with the E-commerce team, who manages pricing and live listings, to translate your insights into ongoing conversion improvements. ### What You Bring 🤝 - **TikTok Seller Center & Affiliate Center:** Hands-on experience managing TikTok Shop from both sides, not just browsing the interface, but owning a live shop with real revenue. - **Shop Health Metrics:** You know what AHR, OTDR, and VTR mean, how to read them, and what levers to pull when they drop. - **Cross-Platform Attribution:** Experience connecting TikTok Shop performance to a broader attribution stack, Amazon, Shopify, or comparable e-commerce setups. - **Feed Management & API Integrations:** You've worked with product feeds, catalog syncs, or API-based integrations in an e-commerce environment. - **A/B Testing & Conversion:** A track record of running structured listing tests and translating results into measurable conversion improvements. - **Communication:** Fluent English, spoken and written. German is a plus but not required for this role. ### Your Perspective 📈 TikTok Shop is one of Doonails' biggest growth bets for the US market. The scope scales with performance, and we're building toward a full TikTok commerce setup. ### What We Offer 💖 - 💸 Fair compensation, tailored to your qualifications & experience - 🤝 A real ownership role with lots of trust & creative freedom - 📈 Growth potential: take on responsibility & contribute your ideas directly **Ready? We can't wait to meet you! ✨**