Fractional Communications Director — Healthcare B2B

**Fractional Communications Director — Healthcare B2B** **Part-Time Contract (1099) | Remote (US) | 15–20 hours/month** Compensation: $1,500–$3,000/month base retainer + per-placement performance bonuses # **About Neolytix** Neolytix is a 14-year-old healthcare management services organization (MSO) headquartered in Chicago, serving 270+ provider organizations nationwide across revenue cycle management, credentialing and payer enrollment, patient access, and payer contract analytics. We are entering a high-visibility growth phase, including the commercial launch of InCredibly, our proprietary credentialing and enrollment platform, and we need our leadership and our story in front of the healthcare trade press. # **The Role** We are hiring a fractional communications director — an individual practitioner, not an agency — to build and run our earned media program. You will work directly with the CEO and alongside our in-house marketing team, which handles content production. Your job is strategy, pitching, and media relationships. You will not be writing blog posts. This is a 3-month pilot engagement at 15–20 hours per month, with the expectation of a longer-term relationship (and expanded scope) if the pilot produces placements. # **What You Will Own** - **Earned media placements** in healthcare B2B trade outlets — quotes, features, and contributed articles in publications such as Becker's, Modern Healthcare, Fierce Healthcare, MedCity News, HealthLeaders, Healthcare Dive, HIT Consultant, Medical Economics, and Physicians Practice. - **Executive visibility.** Ghostwrite bylines and commentary for the CEO; position him as a voice on credentialing, payer enrollment, RCM, and MSO economics. - **Proactive pitching.** 4–6 tailored pitches per month tied to news hooks, regulatory changes, and proprietary data/insights we supply. - **Reactive commentary.** Monitor journalist source requests (Qwoted and similar) and turn around expert commentary fast. - **Podcast, speaking, and awards pipeline.** Secure podcast appearances and speaking slots (MGMA, HFMA, Becker's events and similar) and manage industry award submissions. # **Required Experience** - **7+ years** in communications/PR, with a meaningful portion focused on healthcare B2B (provider services, health IT, RCM, payer, or adjacent). Consumer health, wellness, and lifestyle PR do not qualify. - **Placements you personally secured** in healthcare trade outlets within the last 18 months. You will be asked for live links, and we will read them. - **Working relationships with reporters and editors** covering healthcare business, RCM, and health IT. You will be asked to name them and describe the angle you would pitch. - **Founder/C-suite ghostwriting** experience — you can capture an executive's voice and produce publish-ready bylines. - **Fractional or small-company track record.** You know how to generate results on a lean retainer without an agency machine behind you. # **This Role Is Not For You If** - You are an agency planning to staff this with a junior account executive. - Your core offering is press release writing and wire distribution. - Your placement history is pay-to-play (contributor networks, sponsored content, council memberships). - Your healthcare experience is consumer wellness, supplements, or provider marketing to patients. # **Compensation Structure** Base retainer of $1,500–$3,000/month depending on experience, plus per-placement bonuses tiered by outlet ($250–$1,000 per earned placement). We would rather pay for outcomes than activity, and the structure reflects that. The 3-month pilot is renewed or ended based on placements and pitch quality. # **How to Apply** Applications that skip any of the following will not be reviewed: 1. **Five live links** to earned media placements you personally secured in healthcare B2B outlets in the last 18 months. Identify your role in each (pitched, ghostwrote, secured the interview). 2. **Two or three reporters or editors**…