Founding Marketing Lead

Founding Marketing Lead Confidential search · AI for the federal government · Fully remote · $120,000 to $170,000 base plus equity About the Client Our client builds an AI workforce for the federal government. Their AI workers are trained on government workflows, operate reliably and compliantly, and build their own tools and software to modernize processes that have not changed in decades. America is not short on forms, policies, or good people. It is short on hours. Public servants are overworked and understaffed, and for years the large consultancies and systems integrators have promised to fix that while billing out billions. This company is doing it differently, cutting the cost of the work dramatically while helping agencies deliver on their missions many times faster. They are venture-backed, have run live pilots, landed revenue, and are now chasing major contracts head-on against firms a thousand times their size. Their product also brings agentic coding into government, standing up working software in minutes at close to zero marginal cost. The team is still very small. Every seat matters. About the Role Internally, this seat is not named "marketing." It is named after an influence operation, on purpose. The goal is ambitious to the point of being unreasonable: change how the federal government buys and works. That takes someone who can build and wield influence campaigns, not someone who can run a content calendar. You will own how the market sees this company. You will posture it against incumbents who have spent thirty years embedding themselves in the bureaucracy. You will build the demand engine that fuels growth, and the credibility that makes a buyer trust a team this small over a name they have known their entire career. They want someone who will leave the traditional playbook behind and map new strategy to a domain that punishes generic ones. Responsibilities Positioning and messaging: what we say, who we say it to, and how we sound High-quality content: long-form writing, product videos, podcasts, interviews Social media that earns real engagement rather than posting into the void Events and stakeholder mapping against decision makers at the highest levels of government The demand engine: targets, campaigns, channels, and the metrics that evidence growth Funnels, online and in person, that put the right buyers in front of the company Outside vendors and agencies, held to a high bar Speed: testing new strategies in minutes and hours, not days and weeks Who They Are Looking For They care less about what your resume says than about how you think. They hired their sales lead out of a human intelligence background with zero federal sales experience, because interrogation and the soft skills of a HUMINT specialist cannot be taught and government contracting acronyms can. This seat is being filled the same way. There is no minimum years-of-experience requirement. That is deliberate. The strongest candidates will have some combination of: A psychological operations, information operations, or influence-campaign background in the military or intelligence community, followed by time in marketing or brand at a startup Political-campaign digital experience where you owned the narrative and grew an audience from a small base Founding or early-stage marketing experience at a defense-tech, GovTech, or mission-driven startup where you went from zero to a real audience A portfolio of content you made yourself: writing, video, podcasts, or campaigns you can point to by name Signals That Matter Taste. You can tell iconic content from slop, and you can produce the former. Zero to one. You built the audience, you did not inherit it. "I grew it from 0 to 5,000" is more interesting here than "I grew it from 5 million to 6 million." AI-native. You already use AI daily and have automated parts of your own job. The bar runs in both directions: they want the work done with AI, and they can spot AI slop instantly. Three audiences at…