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Founding GTM

catalog · San Francisco
Full-timeSalesRetail$102,000–$138,000/yr
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About the Founding Gtm role

Founding Gtm positions focus on delivering results in their domain. This page aggregates open Founding Gtm roles and what employers typically expect.

We’re building the central node for agentic commerce - the data infrastructure that helps retailers and brands make their products understandable, discoverable, and recommended by AI. This is a founding go-to-market role. You’ll be our first GTM operator, responsible for building the commercial function from the ground up while closing our first wave of retail and brand customers. You’ll own pipeline generation, deal execution, and early GTM strategy across e-commerce brands, omnichannel retailers, marketplaces, and commerce infrastructure companies. This is not a traditional sales role. You’ll be selling, learning, building the playbook, and shaping the company at the same time. WHAT YOU’LL OWN PIPELINE GENERATION Build and execute ABM campaigns targeting e-commerce brands, retailers, marketplaces, and commerce infrastructure companies Generate your own pipeline through outbound, creative prospecting, events, partner channels, and founder-led campaigns Sell into Heads of E-commerce, digital, growth, merchandising, marketing, product, and innovation teams Test and iterate on messaging, channels, personas, and outbound sequences to find what resonates with retail and brand buyers Own conference strategy: pre-event outreach, on-site engagement, and post-event conversion DEAL EXECUTION Own the full sales cycle: prospect, qualify, demo, negotiate, and close Sell technical infrastructure to commercial, product, and technical buyers at retailers and brands Help customers understand how AI discovery, AI search, and agentic commerce will change product discovery and conversion GTM STRATEGY Work closely with product and engineering to turn customer conversations into product insight Help establish the repeatable motions that will scale with the company YOU’RE A FIT IF You have 5-10 years of sales experience, with meaningful experience selling to e-commerce brands, retailers, or marketplaces You have a track record of closing deals with Heads of E-commerce, digital, growth, merchandising, marketing, or product leaders You have sold technical, platform, API, data infrastructure, martech, commerce, or developer-oriented products You can generate your own pipeline through outbound, ABM, events, or creative prospecting You are comfortable in 0-to-1 environments where the playbook does not exist yet You are technically credible and can sell across commercial, product, data, and engineering stakeholders You are deeply curious about AI, commerce, and how people discover and buy products You are based in, or willing to relocate to, San Francisco NICE TO HAVE Experience as an early GTM hire at a high-growth startup Experience at a Series A-B company, commerce infrastructure company, AI-native company, martech company, or developer-focused company HOW WE WORK We are a small, high-trust, high-intensity founding team. We work in person from North Beach, San Francisco. We debate ideas openly, decide quickly, and ship constantly. This is an in-office role. We sponsor visas for candidates from Australia or New Zealand.

Salary estimate

$102,000 – $138,000/yr
Provided by the employer.

Skills for this role

NODEGOSales

Resume tips for Founding Gtm applicants

Interview preparation

Prepare concrete STAR-format stories that show Founding Gtm outcomes you drove.

Research the employer's product and recent news before the interview.

Be ready to explain how you'd approach a typical Founding Gtm problem end to end.

Have thoughtful questions ready about the team, tools and success metrics.

About catalog

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