Financial Analyst, Marketing

Company & Culture: At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space. Requirements: 3+ years of experience in financial analysis, FP&A, marketing finance, or commercial finance Bachelor’s Degree in Finance, Accounting, Economics, Business, or related field Experience with budgeting, forecasting, variance analysis, and ROI evaluation Consumer Packaged Goods (CPG), beverage, retail, or consumer-focused industry experience Experience analyzing media spend and marketing performance metrics Job Description: The Financial Analyst, Marketing serves as a strategic finance partner to the Marketing organization, supporting budgeting, forecasting, performance analysis, and investment decision-making across media, brand, social, shopper, market development, and campaign spend. This role is responsible for delivering financial insights that improve marketing efficiency, optimize ROI, and support data-driven decision-making across marketing investments. This individual partners closely with Marketing leadership to manage spend visibility, evaluate campaign effectiveness, support planning processes, and identify opportunities to optimize investment performance. The ideal candidate combines strong financial acumen with analytical rigor and the ability to collaborate cross-functionally in a fast-paced consumer products environment. Primary Accountabilities Lead monthly, quarterly, and annual marketing spend budgeting and forecasting processes across marketing functions and campaigns. Partner with Marketing leadership to develop and maintain detailed forecasts across media, shopper, digital, social, experiential, and agency investments. Monitor actual spend against budget and forecast, proactively identifying risks, opportunities, and spend variances. Support Annual Operating Plan (AOP) development and long-range planning related to marketing investments and initiatives. Perform monthly variance analysis on marketing spend, including media, shopper, digital, and experiential expenses. Develop dashboards, reporting tools, and executive summaries to track marketing performance against financial targets. Analyze spending trends and provide recommendations to improve marketing efficiency and effectiveness. Evaluate ROI and effectiveness of marketing campaigns, media investments, and coupon distribution programs. Build financial models to support investment decisions, scenario planning, and post-campaign analysis. Track KPIs related to media efficiency, campaign effectiveness, and marketing productivity. Act as a strategic finance business partner to Marketing leadership across Brand, Social, Shopper Marketing, Market Development, and Media teams. Partner with Accounting during month-end close to ensure accurate accruals, coding, and spend recognition. Support agency management, vendor oversight, and procurement processes related to marketing investments. Identify opportunities for process improvements, reporting automation, and enhanced analytical tools to improve visibility into marketing spend and performance. Communicate financial insights and recommendations clearly to leadership and cross-functional stakeholders to support informed decision-making. Contribute to enterprise-wide financial activities, process improvement efforts, and cross functional business analysis beyond core marketing and finance responsibilities. Knowledge, Skills, & Abilities: Strong analytical and financial modeling capabilities. Ability to synthesize complex data into concise, actionable recommendations. Strong organizational skills with the a…