Field Marketing Manager, FED/State

Position Overview: We are seeking a Field Marketing Manager to lead the planning and execution of marketing programs that drive customer engagement, support regional business priorities, and strengthen market presence. This role is responsible for managing field marketing initiatives, partnering with cross-functional teams, and ensuring activities align with target audience needs and broader organizational goals. The position requires strong project management skills, sound business judgment, and the ability to translate market opportunities into effective and measurable programs. They will also play an important role in optimizing campaign performance, supporting stakeholder collaboration, and contributing to the overall success of field marketing efforts. Key Responsibilities Plan and execute regional field marketing programs and campaigns that support pipeline growth, brand awareness, and customer engagement. Partner closely with Sales, Demand Generation, Product Marketing, and Events teams to align programs with target accounts, market priorities, and go-to-market goals. Manage end-to-end delivery of field activities such as webinars, events, executive programs, and account-based marketing initiatives. Own campaign logistics, timelines, budgets, vendors, and stakeholder coordination to ensure smooth and effective execution. Track and analyse program performance metrics such as attendance, engagement, leads, pipeline contribution, and ROI. Identify opportunities to optimize field marketing plans, processes, and tactics based on performance data, sales feedback, and market insights. Required Experience/Skills 3-5 years of experience in field marketing, regional marketing, demand generation, or integrated campaign execution, ideally in a B2B environment. Proven ability to plan and execute regional marketing programs such as events, webinars, account-based activities, and customer engagement initiatives that support pipeline growth. Strong project management and stakeholder coordination skills, with experience managing timelines, vendors, budgets, and multiple priorities simultaneously. Experience partnering closely with Sales, Demand Generation, Product Marketing, and Events teams to align programs to target accounts and go-to-market goals. Comfort using marketing, CRM, and reporting tools to track campaign performance, pipeline contribution, ROI, and program effectiveness. Excellent communication, organization, and analytical skills, with a proactive, data-driven approach to optimizing results. About Us Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact. Learn more at diligent.com or follow us on LinkedIn and Facebook What Diligent Offers You Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients We care about our people. Diligent offers a flexible work environment, global days of servic…