Field Marketing Manager - APAC

About the Role As Guardsquare continues to expand across Asia Pacific, we are looking for a Field Marketing Manager to join our Singapore office as our first dedicated marketing team member in the region. Reporting to the Chief Marketing Officer (CMO) , with local support from the Regional Managing Director , you will help shape and execute Guardsquare’s marketing activities across APAC. You will work closely with Marketing, Sales and Product Management teams in Leuven, Boston and Singapore to adapt global initiatives to regional markets and drive local demand. This is a hands-on role in which you’ll have significant ownership while working alongside an experienced global marketing team that will support your growth and development. You will manage initiatives from planning through execution, including digital programs, events, partner marketing and regional content. As the only dedicated marketing professional based in Singapore, we're looking for someone who enjoys variety, is resourceful, and is happy to step beyond traditional marketing responsibilities, when needed, to help support our growing regional office. What You’ll Do Regional Marketing & Demand Generation Adapt global campaigns, programs and content to regional markets, industries and buyer needs. Plan and execute integrated demand generation initiatives, including webinars, digital campaigns and paid media. Develop regional messaging, presentations, and assets in collaboration with product marketing. Help manage the regional marketing budget. Events & Programs Plan and execute all aspects of impactful regional conferences, trade shows, roundtables, dinners and other marketing events. Sales & Partner Marketing Support the adoption of marketing campaigns and assets across regional sales team. Execute co-marketing initiatives with strategic partners and help measure campaign performance and ROI. Customer Marketing & Localization Identify opportunities for regional customer success stories and case studies. Support upsell and cross-sell marketing initiatives. Adapt content and messaging to local languages, cultures, industries and market needs. PR, Operations & Analytics Support the global marketing team and external agencies with regional PR initiatives including awards, media opportunities, and rapid-response activities. Track, analyze and report on program performance using HubSpot and other marketing tools. What We’re Looking For 3–5 years of experience in B2B marketing, field marketing or demand generation, preferably within enterprise software, SaaS or cybersecurity. Experience working across APAC markets. Experience planning and executing both digital and in-person marketing programs. Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously. A hands-on, resourceful mindset and the ability to work independently while collaborating across regions and functions. Experience partnering with Sales to support pipeline generation and campaign execution. A data-driven approach and an interest in measuring and improving marketing performance. Willingness to travel across APAC up to 20% of the time. Nice to Have Experience marketing developer-focused or cybersecurity products. Experience with marketing automation platforms such as HubSpot. Knowledge of regional languages such as Mandarin, Malay or Indonesian. Experience working in a fast-growing international SaaS company. What We Offer The opportunity to help shape Guardsquare’s marketing presence across APAC. Significant ownership while receiving support from an experienced global Marketing team. A collaborative, international working environment. The opportunity to work alongside leading security experts and product teams. Opportunities to learn, develop and grow as the business expands across the region. Additional Information This is a full-time, office-based position in Singapore. Candidates must be legally authorized to work in Singapore at the time of ap…