Fan Engagement CRM Intern

Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond. The Fan Engagement CRM team sits within the Digital & Audience Development function, supporting the UK business through audience growth, fan engagement and first-party data initiatives. We help artists and labels build stronger connections with their fans by growing and activating artist-owned audiences across multiple touch points. Using fan data and insights, we deliver personalised marketing and fan experiences that increase engagement, support D2C activity and drive revenue opportunities. This role will support the delivery of CRM fan engagement campaigns, helping artists and labels grow their audiences, deepen fan relationships and create meaningful experiences that contribute to long-term fan value. Please note: This application form cannot be saved part-way through. We recommend preparing your answers in a separate document and then copying them into the form when you’re ready to submit. If you’d like to take additional time to complete your application, please ensure you gather your responses externally before submitting in one go. If you have any reasonable adjustment requests, please reach out to recruitment.support@sonymusic.com . Role Overview: Ways of Working Office attendance: Monday to Thursday Flexibility: Fridays are optional to work from the office or work from home Offsite working: This role has no opportunities to work offsite events What you'll do: Create fan engagement activations including email campaigns, competitions, sign-up experiences, pre-saves and exclusive content journeys to drive audience growth, deepen fan relationships and increase first-party data acquisition - using in-house tools and third-party partnerships platforms Work with Digital & Audience Development, D2C and label teams to help attract, engage and retain fans, creating meaningful fan experiences while growing artist and label-owned audiences Support CRM strategy in label and artist meetings, ensuring fan engagement and audience development are embedded as core components of all marketing campaigns Develop best-practice case studies, fan engagement documentation in partnership with CRM Managers to drive continuous improvement and innovation Who you are: Essential Strong organisational skills with excellent attention to detail and the ability to manage multiple tasks and deadlines A passion for music, fan engagement and digital marketing, with an interest in how artists connect with their audiences Proactive, enthusiastic and eager to learn, with a willingness to take ownership of tasks and contribute to team projects Curious about technology, innovation and how artists connect with fans in the digital space Nice to have An understanding of fan engagement,CRM marketing or audience development Experience using data to support decision-making or evaluate performance Familiarity with digital marketing, e-commerce or direct-to-fan engagement What we give you: An annual salary of £28,480 (London Living Wage) You join a vibrant global community with the opportunity to channel your passion every day A modern office environment designed for you, empowering you to bring your best Investment in your professional growth and development such as focused workshops and a dedicated mentor, enabling you to thrive in our vibrant community The space to accelerate progress, positively disrupt and create what happens next We give you the platform to champion positive change, with the opportunity to contribute to o…