Facebook Ads Specialist

**Facebook Ads Specialist - STERRY LimitedLocation**: Remote **Job Type:** Full-time **Join a dynamic growth marketing agency where precision meets creativity** At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance. **About the Role** We are looking for a **Facebook Ads Specialist** to join our media buying team to work across multiple international markets. This is a fast-paced, high-accountability role for someone who takes ownership seriously, communicates proactively, and doesn’t need to be chased for updates. You will sit at the intersection of data, creative strategy, and campaign execution — supporting campaign performance across assigned markets, producing analysis that drives real decisions, and serving as a key bridge between media buying, creative, and PR teams to keep everything moving without friction. **Key Responsibilities** - Support campaign setup, A/B testing, and day-to-day execution in Meta Ads Manager as directed by the Senior Ads Specialist - Conduct market-level performance analysis across assigned regions, surfacing patterns and flagging anomalies for review - Manage and maintain task cards across the media buying workflow, following up on cross-functional deliverables to ensure nothing falls through the cracks - Track creative performance, KOL ad rights timelines, and campaign scheduling proactively — no prompting required - Draft creative briefs based on performance data, translating findings into structured direction for the video editor and graphic designer - Run competitor audits across offer, creative, copy, and landing pages using the team's existing frameworks - Prepare first-draft weekly performance narratives that organize data clearly for senior review - Coordinate between media buying, creative, and PR/KOL teams on deliverable timelines and feedback loops - Proactively flag issues and surface recommendations rather than waiting for direction - Perform ad hoc tasks as needed, adapting quickly to shifting priorities **What We’re Looking For** - Minimum 2 years of hands-on experience managing Meta ad campaigns - Prior experience in an agency or fast-paced environment is a plus - Analytical mindset — you don't just read dashboards, you notice when something looks off and you want to understand why - Willing and able to write creative briefs that give editors specific, actionable direction — you write briefs that are useful, not just boxes ticked - Comfortable working across teams — you can communicate with creative, PR, and KOL teams in a way that actually moves work forward - Excellent project coordination skills — you track what's moving, what's stalling, and you act on it - Proactive communicator — you communicate early, if something’s going sideways, you say so before it becomes a fire - Comfortable operating in ambiguity — not everything comes with a clear brief or a playbook - Genuine curiosity — you’re curious enough to keep learning even when things are going well - You use AI to think faster, not to think for you — we care about your judgment, not your ability to prompt-engineer a generic answer - Familiarity with performance tools such as Northbeam, Atria, or similar attribution platforms is a plus **What This Role Is Not** - Someone who only speaks up when things have already gone wrong — we expect the team to flag issues early, so there's still time to do something about it - Someone who spends too long studying the data before making a move — we value good judgment, but speed matters here too - Someone who considers a task done once it's handed over — ownership means making sure things actually land, not just that you did your part - Someone who stops picking up new things once they feel comfortable — the platforms change, the strategies evolve, and we need someone who keeps up w…