External Engagement Lead

About Us Codeword is a communication agency that helps brands create breakthrough comms, content, and community experiences. We’re a fast-moving team of writers, editors, designers, strategists, videographers, PR mavens, and even a few traditional marketers. Our incredible roster of global brands trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose. Codeword is a remote-first agency, with physical offices in NYC and SF that we won’t make you visit. About You: 7+ years of experience Expert in comms and messaging strategy, with a deep understanding of how to manage brand and leaders’ personal tone across different platforms and audiences. A partner to senior leadership and executives: you know how to talk to leadership. You can anticipate their needs, structure persuasive pitches, and manage high-level expectations with ease. Proactive and ambitious about your career You know how to maximize resources. You can direct external creative and PR agencies effectively, ensuring deliverables hit the mark while keeping projects strictly on time and within budget. Not shy about sharing your opinion Proven track record of managing multi-channel social media campaigns and developing toolkits for organic and paid amplification. Knows how to talk, how to write, how to deck. You can translate dense infrastructure and economic data into relatable human-centric stories that drive engagement and positive sentiment. About This Role: This External Engagement Lead will be working embedded with the client. You’ll be partnering with Google’s Data Center Economic and Community Development (ECD) team and will be the strategic architect for amplifying our internal and external narrative. You will be responsible for how we communicate our global economic impact and community partnerships across a variety of channels, including leadership briefings, internal platforms, and social media. Sitting at the intersection of communications and strategy, you will proactively manage external amplifications and own our executive social media presence. You must be comfortable working with high-level stakeholders to gather insights and turn them into polished deliverables that secure buy-in and enhance Google’s brand reputation locally and globally. This role is for a seasoned communicator who can navigate complex public relations landscapes and translate technical data into compelling stories that resonate with both executive leadership and the public. What You’ll Be Doing: Develop and execute comprehensive communications plans for major milestones, including press releases, blog posts, and reactive media strategies to manage Google’s external reputation. Defining and refining the voice of the leaders, creating content calendars, and managing toolkits for internal stakeholders to amplify our impact stories. Partner with the presentation designer, helping to craft and copywrite high-stakes presentations and briefings for Google leadership, Providing effective project oversight to ensure that internal stakeholders are aligned on project goals and business value. Serve as a primary partner to regional and global stakeholders to coordinate narrative consistency and gather data for storytelling. Take the lead on thought leadership. You’ll be identifying Tier 1 speaking opportunities for executives and drafting content to position Google as a transparent industry leader in the infrastructure space. Guide the content creation process by determining the best course of action to complete a deliverable. Stay up to date on social media trends and regularly examples of things you’re seeing (to make us lol, any cringe you see, and also things that we can implement in our own work). Your Compensation: People – that's you! – are the heart of our business, and we believe in pay transparency. Our budget for thi…