External Communications Specialist

Summary of Responsibilities: The External Communications Specialist develops and executes strategic communication initiatives that advance the mission, vision, and reputation of Highlands College. This role serves as a trusted communications partner by creating and implementing communication strategies that strengthen engagement with donors, alumni, ministry partners, media representatives, and other key stakeholders. The External Communications Specialist exercises independent judgment in determining communication approaches, messaging priorities, and channel strategies while managing projects from concept through execution. This role contributes to organizational goals by driving proactive media relations, strategic stakeholder communications, and event communication initiatives that enhance awareness, engagement, and institutional impact. Specific Duties and Responsibilities: Develop and Execute Strategic Communications Initiatives - Develop comprehensive communication strategies and plans by assessing organizational objectives, stakeholder needs, and communication opportunities. - Exercise independent judgment in selecting communication channels, tactics, messaging approaches, and content strategies to achieve desired outcomes. - Manage communication projects from concept through execution by establishing timelines, coordinating resources, and ensuring timely delivery of communication initiatives. - Provide strategic communication recommendations to leadership by identifying opportunities, mitigating risks, and evaluating communication effectiveness. - Monitor communication performance and stakeholder engagement by analyzing metrics and recommending improvements to communication strategies. Lead Media Relations and Public Relations Efforts - Develop and implement a proactive press release strategy that supports institutional priorities and increases awareness of Highlands College initiatives, achievements, and events. - Build and maintain relationships with media representatives by serving as a primary point of contact for media inquiries and story opportunities. - Draft, edit, and distribute press releases, media advisories, statements, and related communication materials. - Monitor media coverage and industry trends by utilizing media monitoring tools and providing insights to leadership. - Coordinate media outreach efforts and facilitate interviews, media opportunities, and public-facing communications. Support Crisis and Reputation Communications - Assist in the development and execution of crisis communication plans by preparing messaging frameworks and communication resources. - Draft timely and accurate communications during sensitive situations while maintaining alignment with institutional values and communication objectives. - Collaborate with leadership to assess communication risks and recommend appropriate communication responses. - Monitor public perception and media activity during crisis situations and provide strategic communication recommendations as needed. Strengthen Donor, Alumni, and Ministry Partner Engagement - Develop and execute communication strategies that increase engagement among donors, alumni, and ministry partners. - Create and manage newsletters, impact stories, updates, and value-added communications that strengthen stakeholder relationships and foster continued engagement. - Collaborate with Advancement and other departments to communicate institutional impact, initiatives, events, and opportunities for involvement. - Ensure communication materials consistently reflect the Highlands College brand, mission, and strategic priorities. Develop Executive and Event Communications - Draft speeches, scripts, talking points, presentations, correspondence, and other executive communication materials for leadership. - Develop communication plans for institutional events by identifying target audiences, communication timelines, messaging strategies, and promotional tactics. - Create and execute eve…