Experiential Events Manager

## About your role 👀 As an Experiential Events Manager at Pogo, you'll own conferences, dinners and IRL events as core growth channels. You'll run a high volume of events year-round, end-to-end, from logistics and project management to evaluating which ones are worth doing again — and bring creative, memorable activations to how Pogo shows up in person. Specifically, you will: - Own end-to-end logistics for our conference and event programs – venues, vendors, travel, materials, staffing, follow-up - Build and maintain relationships with event organizers, venues, and partners - Evaluate ROI for every event – which earned their spot, which didn't, and what to do differently next time - Bring great taste to how Pogo shows up, at every IRL touchpoint, including event displays, dinner menus, and swag - Design creative, experiential activations that make Pogo stand out to a niche audience of insights and research leaders – the hook, not just the booth - Travel up to 2x a month to ensure the highest priority events run smoothly - Partner with sales and marketing to make sure events convert - Run guerrilla marketing experiments to cut through at the events that matter most ## About you 👩‍🚀 - Likely 3–7 years of experience in conference servicing, field marketing, experiential programs, or events at a tech company or creative agency. - Strong operations chops. You can project manage many events at once with hundreds of moving parts and not drop the ball. - You can build a relationship with anyone – especially the people hosting events, to unlock the best slots, partnerships, and venues. - Great taste and creative instinct. A booth, a dinner, swag, a follow-up email – you care how things look and feel, and you can invent the activation, not just execute it. - You evaluate spend honestly. Not every event is worth it. You can tell the difference and make the call to cut what isn't working. - You operate autonomously. You don't need someone telling you which conferences to consider or which vendors to call. - You're up to travel up to 2x a month (primarily within the US). - You actively use AI tools in your workflows. - **Bonus:** guerrilla marketing creativity, consumer insights experience, extensive travel experience. ## Why you might be excited about this opportunity 🙌 - **Own one of the most visible parts of our GTM strategy.** Conferences, dinners, and in-person experiences are a core growth channel for us – not a side project. You'll have real ownership over how Pogo shows up in the world. - **Run events that actually matter.** We care deeply about quality over quantity. Instead of churning through generic trade shows, we focus on highly intentional experiences that create meaningful relationships and drive real business outcomes. - **Have a direct impact on revenue.** You'll work closely with sales and leadership to shape how events convert into pipeline, customer relationships, and long-term partnerships – with clear visibility into what's working. - **Help define the playbook early.** As one of the early members of the marketing team, you'll help shape our field marketing strategy, vendor relationships, event standards, and operating rhythms as we scale. - **Get out from behind the desk.** If you enjoy being in the room where things happen – building relationships face-to-face, traveling, and creating experiences people remember – this role gives you the chance to do that regularly. ## Why you might not be excited about us 👎 - **This isn't a traditional brand marketing role.** We care deeply about ROI, pipeline, and relationship-building – not just running polished events or optimizing vanity metrics. Every event is expected to drive meaningful business impact. - **This is an in-the-trenches role.** You'll be on the ground at events ~2x a month and own every operational detail yourself. Creative vision doesn't replace execution here – it sits on top of it. - **The role can be operationally intense.** You'll own everything en…