Events Manager

## Description Lawson’s Finest Liquids is a B Corp certified, values-driven craft brewery committed to delivering the finest and freshest beer alongside memorable, human-centered hospitality experiences. The Events Manager plays a critical leadership role in shaping and executing the Taproom events program, creating experiences that drive guest engagement, strengthen the Lawson’s Finest brand, and support overall revenue growth. Reporting directly to the Head of Hospitality, this role is responsible for the planning, coordination, and execution of Taproom events, private events, and on-site activations. The Events Manager works cross-functionally with Marketing Leadership to ensure all events align with Lawson’s Finest standards and contribute to establishing the Waitsfield location as a premier destination in Central Vermont. # The Ideal Candidate • Embodies Lawson’s Finest Liquids’ core values: Be the Finest, Keep It Authentic, Take Good Care, Focus on Community, and Have Fun • Has a passion for hospitality, events, and guest experience • Understands how events drive brand engagement, community connection, and revenue • Brings strong organizational skills and attention to detail • Thinks strategically while executing tactically • Communicates clearly, proactively, and professionally • Demonstrates ownership, accountability, and strong follow-through # # **Primary Responsibilities** # # **Events Program Ownership** - Own and manage the Taproom events calendar, including public events, semi-private, private events, and onsite Taproom activations • Own and evolve the in-house music program, including two consistent weekly music nights and one monthly music event, as a core driver of community engagement, guest experience, and events revenue • Coordinate artist communication, scheduling, and execution to ensure a consistent, high-quality music experience • Serve as the primary point of contact for all event inquiries, ensuring timely and professional communication • Plan and execute events from concept through completion, ensuring alignment with **Lawson’s Finest brand standards and guest experience expectations** • Ensure events are well-organized, on-brand, and executed at a high level of quality • Act as the on-site lead for event execution, ensuring seamless guest experiences ## **Semi-Private, Private Events & Revenue Development** • Master event software “TripleSeat” for event optimization, targeted communication and event visibility • Manage and grow the Taproom semi-private and soon to be private events program • Support sales efforts by responding to inquiries, building relationships, and converting bookings • Develop creative event solutions that meet guest needs while aligning with operational capabilities • Monitor event performance, including bookings, revenue, and utilization • Support pricing, packages, and offerings that drive profitability while maintaining brand integrity ## **Cross-Functional Collaboration** • Partner with Marketing to align events with broader campaigns, promotions, and brand initiatives • Coordinate with Marketing to plan, promote, and execute quarterly signature events that strengthen guest engagement, community connection, and brand relevance • Over time, help develop a flagship Lawson’s Finest event that becomes a recognizable, regional, high-impact annual experience for guests, the community, and the brand • Collaborate with Taproom Leadership to ensure operational readiness for all events • Communicate event details clearly to staff, ensuring awareness and alignment across teams • Support coordination of event-related materials, promotions, and guest communications ## **Guest Experience & Brand Alignment** **•** Ensure all events reflect the **Lawson’s Finest hospitality experience and brand identity** • Help position the Taproom as a premier destination by delivering consistently engaging and high-quality events and experiences • Focus on creating memorable, engaging, and community-dr…