Essencemediacom: Associate, Performance, Egypt

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Essencemediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are seeking a detail-oriented and results-driven Senior Associate, Performance to join our dynamic team. In this role, you’ll lead the planning, execution, and optimization of cutting-edge paid media campaigns across a diverse range of digital platforms. Your strategic insights and expertise will have a significant impact on our clients' business growth, making you a key player in shaping the future of digital advertising in the region. Develop and present compelling paid performance proposals that showcase innovative solutions and drive client buy-in. Provide expert guidance and thought leadership across Paid Social, Paid Search, and Programmatic advertising channels. Consult with and guide the team to design and implement highly effective bidding strategies tailored to a diverse portfolio of clients in the MENA region. Collaborate closely with operations teams to ensure campaigns consistently achieve and exceed KPIs, providing proactive optimization guidance and troubleshooting support. Serve as the primary point of expertise in client discussions, confidently articulating complex bidding strategies and best practices in a clear and compelling manner. Lead client onboarding processes, providing comprehensive support for their technical setup across various bidding platforms. Cultivate strong, trusting relationships with clients by proactively identifying and delivering innovative solutions that help them achieve their unique business objectives. Prepare and deliver compelling Quarterly Business Reviews, consolidating key insights, highlighting successes, and providing data-driven recommendations for future growth. Act as the go-to resource for all things bidding, providing ongoing training, consultation, best practices, platform updates, and mentorship to team members across the organization. Lead cross-functional digital projects, such as data partnerships, attribution modeling initiatives, and Dynamic Creative Optimization (DCO) implementations. Skills and Experience A minimum of 2-3 years of proven experience in a similar role within a fast-paced agency environment. Exceptional client relationship management skills and the ability to design and articulate effective bidding strategies. Strong critical thinking and problem-solving skills, with the ability to analyze complex data and develop actionable solutions. Exceptional leadership, communication, and presentation skills, with the ability to inspire and influence both internal teams and external clients. A deep understanding of the digital advertising landscape, including tracking ecosystems (MMP, Analytics360, Campaign Manager) and emerging technologies. At WPP Media, we believe in the power of our culture…