Equity Manager

Job description: Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth! **Schedule Monday-Friday 8-5** **VIP Manager/Equity Manager (Service-to-Sales Specialist)** **Turn Service Traffic Into Sales & Inventory Growth** **We're not hiring a traditional salesperson.** **We're building a data-driven profit center inside our service drive, and we need a dedicated Equity Manager to own it.** **This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day.** **What This Role Actually Is** **This is not:** - **Standing on the lot waiting for ups** - **Cold calling internet leads all day** - **"Selling" service customers** **This is:** - **Identifying real equity opportunities using data** - **Creating a premium, low-pressure ownership experience** - **Driving incremental sales and inventory acquisition without increasing ad spend** **You're not pushing deals-you're presenting options.** **What You'll Own** **You will have full responsibility for executing our Service-to-Sales process:** **Daily Execution** - **Run equity mining reports and identify high-value opportunities** - **Work directly from service appointments-no guessing, no randomness** - **Pre-contact customers before arrival to set expectations** - **Coordinate with service advisors for seamless introductions** **Customer Experience** - **Deliver a VIP, no-pressure consultation** - **Present two clear paths every time:** - **Upgrade into a newer vehicle** - **Sell us their current vehicle (no purchase required)** - **Focus on clarity, trust, and long-term relationships-not urgency tactics** **Process Discipline** - **Log every interaction in CRM (notes, timing, objections, next steps)** - **Execute structured follow-up (24hr / 3-day / 7-day cadence)** - **Maintain consistency-this role is about process, not guesswork** **What Success Looks Like** **You're not measured on activity-you're measured on results:** - **Service customers engaged** - **Sit-downs / write-ups** - **Units sold** - **Gross per deal** - **Trades acquired** - **Cost per acquisition (target: near zero)** **If you're doing this right, you're:** - **Generating deals without chasing leads** - **Acquiring high-quality inventory without auctions** - **Building real customer retention** **What We're Looking For** - **Strong communicator who can build trust quickly** - **Process-driven and consistent (not "winging it")** - **Comfortable using CRM, DMS, and equity mining tools** - **Experience in automotive sales, BDC, or service is a plus-but mindset matters more** - **Someone who understands that less pressure = more deals** **Why This Role Is Different** **Most dealerships overlook the service drive.** **We don't.** **This position is a core revenue driver with direct impact on:** - **Sales volume** - **Used inventory acquisition** - **Customer retention** **You'll be working with warm, existing customers-not fighting over the same internet leads as everyone else.** **Compensation** - **Competitive base + performance bonuses** - **Incentives tied to:** - **Engagements** - **Shows** - **Sold units** - **Inventory acquired** **High performers in this role create multiple income streams from one interaction.** **Final Thought** **This is not a "try it and see" role.** **This is a structured system that works-if it's executed with discipline.** **If you're someone who:** - **Thinks strategically** - **Executes consistently** - **And wants to be part of something that actually moves the needle...** **Apply now.** Benefits: - 401(k) - Dental insurance - Health insurance - Health savings account - Referral program - Retirement plan - Vision insurance - PTO - Vacation Work Location: In person