Enterprise Marketing Manager

Company Overview ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ . ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings. At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here . Enterprise Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring an Enterprise Marketing Manager to be a versatile, hands-on builder on our Enterprise (B2B) Marketing team. You'll execute campaigns end-to-end across email, content, web, and digital channels — partnering closely with Sales, Field Marketing, and Product Marketing as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce. This is a generalist seat by design. You'll wear multiple hats, learn the full B2B funnel, and have room to grow into a vertical pod or specialty (campaigns, demand gen, lifecycle) as the team matures over the next 12–18 months. If you want a broad scope, lots of ownership, and a clear runway to expand your role, this is for you. Responsibilities Integrated Campaign Execution Build and ship multi-channel campaigns, email, web, paid, organic, from brief to launch, in partnership with Product Marketing and Field Marketing. Own the integrated campaign calendar. Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content & Email Production Draft and edit short-form marketing copy: emails, landing pages, social posts, ad copy, and sales enablement collateral. Turn vertical messaging from Product Marketing into deployable, on-brand assets across channels. Maintain the marketing content library and keep messaging consistent across campaigns and verticals. Sales & Field Marketing Support Build campaign extensions of Field Marketing's event programs — pre-event nurtures, on-site follow-ups, post-event content tracks. Support Sales with one-off enablement: email templates, follow-up sequences, vertical-specific one-pagers and decks. Help operationalize ABM plays in partnership with Sales and MarOps as the motion matures. Measurement & Optimization Track campaign performance against pipeline, engagement, and conversion KPIs. Run A/B tests on subject lines, CTAs, and creative; document what works and share back to the team. Surface insights to Product Marketing and leadership; recommend next-quarter optimizations. Qualifications 3–6 years of B2B marketing experience, ideally at a high-growth SaaS or technology company. Hands-on e…