Enterprise Business Development Manager - Things to Do (TTD) - NYC/North East

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. This is a hunter's seat Nationwide chains, multi-market attraction groups, major tour operators, and national activity brands — recognized names with real revenue behind them, who've never signed with us or aren't live yet. Your job is to change that. You own new-logo enterprise acquisition for our fastest-growing category: nationwide chains and multi-market operators across Local Activities, Tours & Attractions. You'll find them, pitch them, structure the deal, and close it — often across the table from a founder, VP, or C-suite. Then you'll hand it off clean so it activates on the strategy you sold. This isn't order-taking off a marketing list. You build the pipeline, you run the cycle end to end, and you're paid on what you actually close and turn on. Why you'll want this one Real deal authority. You carry genuine discretion on pricing, margin, availability, and contract structure within Enterprise guidelines. You decide when to hold the line and when to flex to win — you're not routing every term through three approvals. Logos that matter. These are recognized national and multi-market brands. When you close one, it moves the category and it shows. Paid on outcomes, not activity. You're incentivized on signed, activated revenue and new accounts. No one's counting your dials. Close well and the comp follows. A category on the rise. Things To Do is scaling nationwide and leadership is watching. Your wins — and your read on the market — directly shape where we take the business next. Modern tools, real leverage. You'll close faster because you've got AI in your workflow from day one (more on that below). Groupon runs on Claude Cowork and Claude Code, so the grunt work of research and drafting stops eating your selling time. Autonomy by design. You run the full cycle solo, build your own playbook when the standard one doesn't fit the account, and own your number without waiting on anyone. What you'll do Run the hunt. Disciplined B2B outreach against a targeted list of high-value nationwide and multi-market prospects — pulled from your own network, your own research, and the lead pipeline. Own the full cycle. Source, pitch, negotiate, and close nationwide and multi-market TTD merchants, frequently at the C-suite level. Structure the deal. Build and negotiate complex terms — pricing, margin, availability, contract structure — using Enterprise guidelines and your own judgment. Sell from insight. Understand each partner's business model, consumer base, competitive position, and profit drivers before you pitch, so you're negotiating from a position of understanding, not guessing. Bring the strategy. Present merchants with sharp, tailored proposals and insights that win the deal. Hand off clean. Align with Merchant Success on terms and strategy at close so activation keeps the momentum you built — no deals stalling, no renegotiation. Know the mechanics. Speak fluently to static, variable, and dynamic pricing, redemption and voucher methodologies, and how offers work across connectivity (Voucher, API), tax, and reconciliation — with support from partner teams. You'll get training; you bring the curiosity to master it. Shape the roadmap. Feed industry trends and frontline insight back to Groupon leadership to influence our strategic direction for Things To Do. Use AI like a pro. AI fluency is expected from day one. You use AI daily for prospecting, research, and outreach drafting to compress the time from first contact to signed contract — and you can build automations and agents to scale yourself…