Enrollment Specialist

# **About Tierra Encantada** Tierra Encantada is the fastest-growing Spanish immersion early education® company in the U.S., providing high-quality care and education to children ages 6 weeks to 6 years. Our model blends language immersion, strong operational standards, and a focus on whole-child development to deliver a differentiated experience for families and educators alike. Backed by a $30M investment from a premier minority investor, we are scaling nationally and on track to double in size every 18-24 months over the next five years. Our growth and performance have been recognized by the Financial Times (The Americas' Fastest Growing Companies), Inc. Magazine (10 Hottest Franchise Businesses in America), and Entrepreneur Magazine (Top 50 Franchise Companies Championing Diversity). We are building a company where operational excellence and accountability are non-negotiable. As we scale rapidly, ensuring consistent performance and strong leadership across centers is critical, making this role a key driver of our continued success. This is an opportunity for a leader who thrives on solving problems, driving measurable results, and building high-performing teams in a fast-paced, high-growth environment. At Tierra Encantada, our values fuel everything we do. We are passionate about nurturing children's growth and creating intentional learning environments that inspire curiosity and development. We celebrate the richness of diversity, embracing the unique perspectives it brings to our community. Guided by optimism, we are driven by a shared vision for a brighter future for every child, family, and team member we serve. Join us and be part of a mission-driven team that is committed to making a lasting impact-one child, one family, and one community at a time. # **Position Overview** Tierra Encantada is currently hiring for an Enrollment Specialist! Reporting to the Enrollment Manager, the Enrollment Specialist plays a key role in helping families join Tierra Encantada by managing leads, scheduling and conducting tours, and guiding prospective families from their initial inquiry through confirmed enrollment. This role delivers a warm, responsive, and knowledgeable experience that reflects Tierra Encantada's values and brand. The Enrollment Specialist also conducts virtual tours of centers not yet open, helping families enroll with confidence before a location opens. Beyond supporting families, the Enrollment Specialist plays an important role in maintaining the operational accuracy of the enrollment process. This includes maintaining enrollment records in our CRM, documenting offered spaces, and updating enrollment trackers to support accurate enrollment data across centers. Working closely with the Enrollment Manager, this role helps ensure enrollment operations run smoothly while contributing to the company's enrollment growth and exceptional family experience. **Pay and Schedule** This is a full time, exempt position with a typical schedule of Monday through Friday with 4 days per week on site at our headquarters in Minneapolis, Minnesota, and 1 day per week working remotely. # The base salary range for this position is $50,000 - $60,000 annually depends on qualifications, education, and experience. This position is also eligible for an annual performance bonus. # **Key Responsibilities** **Family Engagement and Lead Management** - Serve as the first point of contact for prospective families reaching out via web inquiries, phone calls, and email. - Respond promptly and professionally to all inquiries, ensuring families receive accurate and timely information. - Qualify prospective families by understanding their childcare needs, desired start dates, and program preferences. - Schedule and confirm tours, providing pre-tour communication, reminders, and answering questions prior to their visit. - Conduct proactive outbound phone calls, emails, and text outreach to nurture prospective families and move them through the enrollm…