Employer Branding Specialist

Who we are About BBPOS BBPOS is one of the world leaders in payment devices and the inventors of mPOS technology. BBPOS products are used by large retailers and leading online platforms across multiple industries. BBPOS is engaged in the business of manufacturing and supplying mobile and smart point-of-sale hardware, and the underlying software and infrastructure to deploy, manage, and monitor those devices. BBPOS is now part of Stripe’s Terminal business since the acquisition in March 2022. About the team Post acquisition, the BBPOS team is now an extension of the Stripe Terminal team. Stripe Terminal helps Stripe users extend their online presence into the physical world. The Terminal team’s mission is to make it as easy for businesses to accept in-person payments as the Stripe API has done for online payments. With Terminal, businesses can unlock in-person payments use cases that are right for their business model—whether it’s creating a flagship retail experience, extending their website to a pop-up store, or enabling a mobile point-of-sale at their next event. Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Who you are We are seeking a passionate and creative Employer Branding Specialist to join our team. This role will play a critical part in shaping and enhancing our employer brand to attract top talent and support recruitment efforts. The ideal candidate will help drive BBPOS job promotion, create engaging content, drive staff enagement activities and develop strategies to showcase our company as an employer of choice. We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. What you will do: You will collaborate closely with the HR team and other stakeholders to ensure consistent messaging and a strong employer brand presence across all platforms. Develop and execute employer branding strategies to position the company as an employer of choice and attract high-quality talents. Collaborate closely with business stakeholders and the recruitment team to align employer branding initiatives with evolving talent acquisition needs and workforce planning.Support recruitment efforts by designing and managing targeted job promotion campaigns across platforms such as LinkedIn, job boards, social media, and the company careers page. Partner with recruiters to develop email and social media campaigns that effectively engage and nurture specific talent pools, including passive candidates and hard-to-fill roles. Create engaging, authentic, and social media contents (videos, blogs, posts, testimonials, etc.) to showcase company culture, employee experiences, and workplace benefits etc. Work with employees to generate testimonials, day-in-the-life stories, and success features for external recruitment promotion Support, plan, and execute recruitment events such as career fairs, campus recruitment drives, and company-hosted talent engagement initiatives to build talent pipelines Build and maintain strong relationships with vendors, universities, industry groups, and community organizations Monitor, track, and analyze employer brand and recruitment marketing performance metrics (e.g., Glassdoor scores, social media engagement, candidate feedback, campaign effectiveness) to inform data-driven decisions and optimize strategies. Optimize marketing contents for SEO and digital discoverability to maximize reach and visibility of job postings Leverage analytics tools and reporting to measure, evaluate, and adjust recruitment marketing activities for maximum candidate engagement and ROI. Ensure alignment with recruitment best practices, compliance, and company values in all employer branding an…