Email Marketing Manager

At *Nothink*, we build *digital - and sometimes not-so-digital* - products for a global market. We move fast, think big, and execute even faster. Our mission is to launch bold ideas, scale them quickly, and make a real impact across industries. We’ve grown rapidly over the past few years, turning our vision into reality with a strong, hands-on team that knows how to make things happen. Now, we’re ready to expand our core team - and we’re looking for people who share our drive to build, launch, and scale new projects to the next level. We are looking for an **Email Marketing Manager** who takes full ownership of email as a revenue channel. You'll build, optimize, and scale the entire email marketing function, using data, experimentation, and automation to turn customer communication into measurable business growth. **What You’ll Do:** - Own the entire email marketing channel from strategy to execution; - Plan, write, build, QA, launch, and optimize email campaigns; - Build and optimize lifecycle flows, including welcome, abandoned checkout, post-purchase, churn save, refund deflection, and win-back journey; - Develop segmentation strategies across a subscriber database to deliver personalized customer experiences; - Own email deliverability, domain reputation, complaint rates, and list hygiene; - Build and continuously improve the A/B testing program across campaigns, customer journeys, messaging, and offers; - Monitor email revenue, analyze campaign performance, and provide weekly business insights; - Work closely with Media Buying and Creative teams by sharing customer and campaign insights that improve creative angles and overall marketing performance; - Continuously identify opportunities to improve email performance through testing, automation, AI tools, and industry best practices. **What We’re Looking For:** - 3+ years of experience in Email Marketing, Lifecycle Marketing, CRM Marketing, or a similar role; - Hands-on experience managing email marketing for a subscription-based business; - Strong experience with Klaviyo; - Proven ability to write high-converting direct-response email copy in English; - Experience building customer segmentation strategies and automated lifecycle journeys; - Experience planning and executing A/B testing programs to continuously improve performance; - Strong analytical skills with the ability to explain why revenue changed and translate insights into actionable improvements; - A proactive, ownership-driven mindset with the ability to manage the entire email marketing function independently; - Professional proficiency in English and Lithuanian. **What We Offer:** - Gross salary: From 3500 Eur/Gross, based on your previous experience, we can be flexible; - Growth opportunities: We scale fast, so growth is naturally expected from both sides; - Hybrid work model: We allow flexibility - work from home or join us at the office; - Winter out: We allow everyone to spend several winter months where the sun is shining to keep morale high; - Workations and hangouts: We've tried it, loved it, and made it part of our culture; - Pet-friendly office with free lunch: Don't want to cook? Come to the office for work and have lunch with others.