Ecommerce Merchandising & Optimization Manager

The Ecommerce Merchandising & Optimization Manager plays a central role in driving site performance through a combination of strategic merchandising, on-site optimization, and data-informed experimentation. This role goes beyond execution, it requires ownership of conversion metrics, experimentation outcomes, and the on-site experience across every stage of the customer journey. The ideal candidate is analytically minded, detail-oriented, and knows how to prioritize work that moves the needle. They can translate data into clear hypotheses, bring creative and dev partners along on the plan, and build systems that improve over time. This role sits at the intersection of merchandising, UX, and growth, and will grow in scope under the guidance of the Director of Digital Commerce Experience. Key Responsibilities Merchandising & Site Experience Own the merchandising strategy and daily execution across collection pages, PDPs, and campaign landing pages, including sort logic, hero placement, featured product strategy, and cross-sell/upsell positioning. Lead campaign site experience buildouts from brief to launch: coordinate assets and copy with Creative, execute all site-side changes, and QA thoroughly before go-live. Manage all product setup and catalog maintenance within Shopify, including new product launches, collection creation, B2B catalog updates, and pricing accuracy. Set up and manage sales and promotions end-to-end, including sale badging strategy throughout the customer journey, discount mechanics, urgency cues, and threshold callouts. Execute merchandising refreshes and content updates aligned with the marketing calendar, ensuring every touchpoint is consistent, accurate, and on-brand. Conduct daily QA and staging checks to confirm functionality, content accuracy, and asset integrity before any change goes live. Optimization & Experimentation Own the day-to-day optimization roadmap: identify friction points and conversion opportunities using behavioral and performance data, then prioritize tests that have the highest potential impact on CVR, ATC rate, and new customer acquisition. Build, brief, and manage A/B tests end-to-end, from writing the hypothesis and partnering with dev or Visually on build, to monitoring performance and delivering clear results analysis. Develop and maintain institutional knowledge from experimentation: document what was tested, what won, what lost, and why, building a library that informs future decisions. Support on-site personalization and segmentation efforts, including experience differentiation by traffic source, new vs. returning visitors, and promotional vs. non-promotional periods. Identify quick wins alongside longer-term initiatives, including UX improvements, copy optimizations, trust signal placement, and friction reduction across the path to purchase. Platform & Operations Write and submit dev tickets clearly and completely, including context, expected behavior, acceptance criteria, and supporting assets, to ensure efficient resolution by agency partners. Own the ecommerce calendar: track all upcoming launches, campaigns, and site changes with enough lead time to coordinate cross-functional readiness and approvals. Manage and optimize ecommerce tools, not just maintaining them, but actively using them to improve site performance. Maintain organized, up-to-date documentation of processes, configurations, and site changes to support operational continuity. Monitor app and platform health, flagging and escalating issues proactively with clear context for resolution. Analytics & Performance Ownership Own a core set of weekly and monthly ecommerce metrics, including CVR, ATC rate, and new customer conversion, and report on performance with context, not just numbers. Surface insights proactively: identify trends, flag anomalies, and bring forward recommendations before being asked. Partner with the Director to ensure tagging, tracking, and attribution are accurate across all site updates,…