eCommerce Conversion Rate Optimization (CRO) Manager

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there. Your Job: You are passionate about understanding the customer and optimizing their experience across the entire digital journey. As the eCommerce CRO Manager at Brooks, you will lead the efforts to improve conversion, retention, and satisfaction by combining customer insights, behavioral data, and experimentation. You will own the strategy and execution of our VoC and testing programs, using them to identify friction points and validate solutions across the funnel – from landing to loyalty. This role is ideal for someone who is highly analytical, customer-obsessed, and thrives in cross-functional environments. You will collaborate with UX, engineering, analytics, and marketing teams to drive meaningful improvements in our digital experience. You will play a key role in shaping our digital roadmap and influencing broader eCommerce strategies.