eCommerce Analytics Principal

**Job Title:** eCommerce Analytics Principal **Department:** eCommerce, Digital Optimization **Reports To:** Manager, Global Digital Optimization **FLSA Status:** Exempt **Location:** Remote **SVP Worldwide** is the world’s largest consumer sewing machine company, proudly home to the iconic brands **SINGER®**, **HUSQVARNA® VIKING®**, **PFAFF®**, and **CREATIVATE™**. Together, our brands represent nearly **500 years of combined leadership**, empowering sewists around the world and shaping the evolution of sewing for generations. Our purpose is clear: to **create, elevate, and celebrate sewists around the world**. With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers. Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact. Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing. **Position Summary:** We are seeking a Principal, eCommerce Analytics to elevate the performance, measurement, and optimization of our global eCommerce ecosystem. You will partner closely with stakeholders, shape data-driven decision-making, and oversee our end-to-end analytics implementation. This role reports to Manager, Global Digital Optimization. **Responsibilities:** - Translate business objectives into analytics priorities and reporting deliverables. - Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making - Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio. - Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI. - Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance. - Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture. - Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement. - Proactively identify trends, anomalies, and opportunities to drive digital growth. - Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation. **You Bring (requirements, preferred skills):** - Bachelor’s degree in Marketing, Data Science, Analytics, Business, or a related field. - 5+ years of experience in digital analytics, preferably in an e-commerce environment. - Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio. - Strong knowledge of web analytics, attribution modeling, and digital marketing measurement. - Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders. **Key Competencies:** - Proactive problem-solver with a strong analytical mindset. - Ability to translate complex data into actionable recommendations - Strong attention to detail and commitment to data accuracy. - Collaborative and results driven. - Comfortable working in fast-paced, entrepreneurial environments - Proven ability to manage multiple tasks while responding to changing priorities. - Ability to work independently with minimal direct oversight and collaborate with cross-functional partners to identify and support digital growth opportunities. **We Offer You:** - Full benefits package; medical, dental, vision - 401k plan - Competitive PTO accrual as well as additional wellness days - Work environment that harbors a culture…